E-Commerce in Hong Kong

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CONTENTS
Page No.
Introduction1
1.Definition of E-Commerce
- Figure 1A Types of E-Commerce Activities
- 1.1 Types of E-Commerce
- Business-to-Business
- Business-to-Customer
- Customer-to-Customer
- Customer-to-Business2
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2.The Growth Of E-Commerce
- Figure 2A Sales of E-commerce In US, UK and Asian Pacific
from year 2004 to 2005
- 2.1 Factors to the Growth of E-commerce in Hong Kong
- 2.11 Forces from Government
- 2.12 Forces from Security Improvement
- 2.13 Forces from Globalization
- 2.14 Forces from Social Aspects
- 2.15 Forces from Technology Innovation4
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3.Trends Of the E-Commerce7
- 3.1 E-Retailing
- Figure 3A E-commerce in Hong Kong, China, 2000-2005
- 3.2 Online Advertising
- Figure 3B The Trend of E-advertising
In the Total Spending and Share of Industry
- 3.3 Online Public Relation
- 3.4 E-Payment
- Figure 3C Statistics on China’s E-payment Sector7
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4. Potential Opportunity
- 4.1 Target market
- 4.2 Operations
- 4.3 Website9
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5. Opportunity Justification
- 5.1 Political
- 5.2 Economical
- 5.3 Socio-Culture
- 5.4 Technology
- 5.5 Benefits
- 5.6 Limitation
- 5.7 Recommendations10
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6. Conclusion12
7. Reference
- Literature
- Online Information13
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Introduction
In this digital century, web-surfing is a part of our daily lives while computers are as the commodities to us. With the new lifestyles, a new business mode, i.e. e-commerce, is generated. Since there are some favourable factors, such as the technology innovation, increasing utility of internet, e-commerce tends to grow at a rapid rate. Therefore, more and more businessmen are trying to exploit the new opportunities in this world-wide and barrier-free market. With the following predictions of e-commerce trends, e-superstore is taken as the example to show how to exploit a business opportunity on internet.

1. Definition of E-Commerce
From words of Sean De Burca, 2004, E-Commerce stands for Electronic Commerce and is defined as the exchange of business information and transactions by using electronic methods. These methods include the use of telephone and fax, use of internet, intranet and extranet, use of ATM, use of digital cash and so on. (Sean de burca, Richard Fletcher, linden Brown, 2004, p.671)

Jeffrey F. Rayport, 2001, states that there are four common characteristics of e-commerce. The first one is about the exchange of digitized information which includes the electronic order, music or even the books. The second one is technology-enabled, it means that technology provides an interface for transaction between parties, such as ATM, Internet browsers, electronic data interchange (EDI) and so on. Also, e-commerce sometimes is technology-mediated which means that there is no human, but technology, involving in the transactions and makes the market changing from place to space. The last one is that e-commerce includes the computer connected-network, either inside or outside of an organization, to support the exchange of the digitized information. An efficient network is always a critical successful factor to an e-commerce business. Figure 1A below shows the major e-commerce activities. (Jeffrey F.Rayport & Bernard J. Jaworski, 2001, p.2-3)

Figure 1A Types of E-Commerce activities
(Sean de burca, Richard Fletcher, linden Brown, 2004, p.671) ActivitiesDetails
Exchanges of digital productsSoftware, books, CDs
Marketing channelsAdvertising, market research, public relations Service provisionFlight ticket, educational services
EntertainmentGames, online video
Financial transactionsBuying and selling, payment
1.1 Types of E-Commerce
Jeffrey F. Rayport, 2001, distinguishes e-commerce into four categories which are business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) and...
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