E-Commerce -Golden Screen Cinemas (Gsc)

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UNIVERSITI TUNKU ABDUL RAHMAN

BACHELOR OF COMMERCE (HONS) ACCOUNTING
BACHELOR OF BUSINESS ADMINISTRATION (HONS) ENTREPRENEURSHIP
UBAI3013 E-COMMERCE (MAY 2010)
1. Background
The company we had selected is the largest chain of cinemas in Malaysia, Golden Screen Cinemas (GSC). It was founded in 1981 as Golden Communications Circuit, while the Cathay is the one of the oldest cinemas in Malaysia until 1998. At the same time the website has been launch in 1981. Besides, GSC was founded in 1998 as a merger of Golden Communications (GC) Circuit and Cathay Cinemas. The merger has resulted in the biggest single entity in the Malaysian cinema entertainment business. The first GSC cinema to operate in Malaysia was opened in Kota Kinabalu on 14 July 1981. With the opening of the 8-screen cinema exclusively in Tropicana City Mall on June 23, 2009, GSC operates the largest circuit with a total of 183 screens in 23 locations, all of which are located in prime sites in major cities and towns throughout the country. GSC was first cinema ticket online purchase with seat selection function to our customer and first cinema chain to introduce digital 3-D films in Malaysia, with "Journey to the Centre of the Earth" in June 2008. Golden Screen Cinemas Sdn Bhd (GSC) main business is leading film exhibitor and distributor in Malaysia. GSC is the biggest distributor of independent Chinese, English and foreign language films from companies like Media Asia, Emperor Motion Pictures, Mandarin Films, Summit Entertainment, Mandate, Lakeshore, GK Films, Wild Bunch, GMM etc. Besides, "Glitters", GSC's F & B outlet cum merchandise store are located in GSC Gurney Plaza, GSC 1 Utama (New Wing) and GSC Pavilion KL. GSC is Malaysia's largest cinema circuit, offers not only a total entertainment experience but also an ideal venue for corporate functions, seminars, product or service launches and promotional events.

GSC Signature provides an enriching experience through the large interiors, thick luxurious carpet, luxurious surroundings and ever attentive staff to cater customers’ needs. Customers can also purchase their tickets via GSC e-payment ticketing (online). GSC also launched a customized co-branded credit card like EON Bank Credit Card which offers discounted ticket pricing (for adult tickets) and privileged to customers. Movie buffs can purchase movie related merchandise and gifts in Glitters Merchandise store in Mid Valley. In additional, GSC offer various facilities catered to customers such as entertainment package and promotional event package. Purpose of this website has gain the attention and interest from diverse audiences such as younger, teenagers, adults and etc. Besides, website promotion is to get as many people as possible to visit the website. After all, that is the purpose of this website to have people visit it and read its content. Through this website, audiences can learn about the services, business and entertainment provided. The more visitors know about this website, the more cinema goers and movie buffs will have. Lastly, GSC website is bringing a new dimension of enjoying movie. By 2010, approximately 15 3D films would be screen in East Coast Mall (ECM) to offer a brand new experience for cinema goers particularly for those who loved animated films. GSC has introduced promotion to attract and appeal more cinema goers in which GSC in ECM will giveaway one free ticket with every purchase of two tickets.

2. Evaluation of the website
Visitor Greeting Page (The first screen you see when the site loads) Check the Feature(s) below that you have viewed in the web page (you may check more than one Feature). No| Features| Availability| Personal comments|

| Describes the sites or its content (e.g., describes the specific purpose of the web site, such as selling tools, sports equipment, etc. or information about tools, sports equipments, etc.)| Yes| The purpose of the website are showing the...
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