India, one of the fastest growing economies presents a world of opportunities to entrepreneurs, investors, and researchers with an interest in the global economy. India’s e-Commerce industry is on the growth curve and experiencing a spurt in growth. With this increased interest comes a surge in demand for facts, trends and indicators. Highly concentrated urban areas with very high literacy rates, a vast rural population with fast increasing literacy rate, a rapidly growing internet user base, technology advancement and adoption and such other factors make India a dream destination for ecommerce players. E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial business marketing aspect.
Logo of e commerce
The eCommerce industry continues to grow at a rapid pace translating the rules of traditional retailing and enabling merchants to tap into customer segments, demographics and regions that were difficult to access through the traditional retailing methods. As the rapid Internet Penetration, the widening network of online payment solutions, the progressively wider acceptance of online commerce and the maturity in fulfilment solutions provide a robust backbone for wider and rapid adoption of eCommerce, merchants today are also faced with some of the most unique challenges retailing has ever witnessed. ECommerce business houses small or big, generic or specialized, today need to deal with fierce global competition right at the doorstep. Rapid loss of differentiation, extremely price sensitive fickle customer loyalty, evolving global regulations, short product lifecycles and dropping margins are just some of the significant business challenges that eCommerce business today need to deal with upfront. These challenges require merchants to develop unique strategies to liaison with partners & service providers and adopt radical strategies for eMarketing, Internet Advertisement, Brand identity management, pricing, fulfilment, payments, channel convergence, customer behaviour analysis & personalization and an online as well as offline shopping experience besides core commerce that is beyond the realms of traditional eCommerce.
The Five Different Types of E-Commerce
E-commerce is the process of buying and selling of various products and services by businesses through the Internet. It deals various kind of business concern, from retail site of the consumer, which includes auction. The main focus is to concentrate on business substitutes involving goods and services between various corporations.
E-commerce is the purpose of Internet and the web to Conduct business but when we concentrate on commercial deals among organizations and individuals demanding selective information systems under the guarantee of the firm it accepts the form of e-business. Nowadays, the word ‘e’ is hitting momentum. If you’re looking to get into this business, one of the fore most things you have to have is a Virtual Private Cloud Hosting keeping the traffic in mind and respecting customer’s valuable time.
There are primarily five types of e-commerce models:
Business to Consumer (B2C)
B2C stands for Business to Consumer as the name suggests, it is the model taking businesses and consumers interaction. Online business sells to individuals. The basic concept of this model is to sell the product online to the consumers. B2C is the indirect trade between the company and consumers. It...