E commerce case study
Overview
In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse, shoppers could effortlessly cover the globe in search of the lowest price, with little to hold them at one site. Yet, while it’s true that online shoppers can skip easily from one site to the next, a highly loyal segment of online shoppers has emerged nonetheless, and tools such as Internet bookmarks have led to usage patterns that are loyal, almost addictive. Today, loyal shoppers visit their favorite sites far more frequently than they would any bricks-and-mortar store.
In this fast-evolving interactive landscape, you need a strategic, actionable approach for creating user experiences that build trust, maximize organic search rankings, and shape lasting customer relationships. This paper covers three pillars that support customer trust, opt-ins, conversions and long-term value: Content, Design, and Strategy. Optimized content and design combined with useable data and performance marketing strategies can impact organic search rankings, improve your clickthrough (CTR) and conversion rates, and ultimately boost your bottom line.
• Content: Relevant, unique and trustworthy content and policies can drive a site’s lasting success. Yet even great content can get lost in the crowd without smart SEO (Search Engine Optimization). Improve search engine performance with both on- and off-page SEO using tactics featured here.
• Design: Clear, effective, on-brand design and site navigation drive traffic, CTR and conversions. Designing for ecommerce optimization helps you avoid purchase delays and cart abandonment while increasing site stickiness.
• Strategy: Use analytics and apply performance marketing strategies to pull it all together for quality user experiences and on-brand communications and policies that build trust, win
In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse, shoppers could effortlessly cover the globe in search of the lowest price, with little to hold them at one site. Yet, while it’s true that online shoppers can skip easily from one site to the next, a highly loyal segment of online shoppers has emerged nonetheless, and tools such as Internet bookmarks have led to usage patterns that are loyal, almost addictive. Today, loyal shoppers visit their favorite sites far more frequently than they would any bricks-and-mortar store.
In this fast-evolving interactive landscape, you need a strategic, actionable approach for creating user experiences that build trust, maximize organic search rankings, and shape lasting customer relationships. This paper covers three pillars that support customer trust, opt-ins, conversions and long-term value: Content, Design, and Strategy. Optimized content and design combined with useable data and performance marketing strategies can impact organic search rankings, improve your clickthrough (CTR) and conversion rates, and ultimately boost your bottom line.
• Content: Relevant, unique and trustworthy content and policies can drive a site’s lasting success. Yet even great content can get lost in the crowd without smart SEO (Search Engine Optimization). Improve search engine performance with both on- and off-page SEO using tactics featured here.
• Design: Clear, effective, on-brand design and site navigation drive traffic, CTR and conversions. Designing for ecommerce optimization helps you avoid purchase delays and cart abandonment while increasing site stickiness.
• Strategy: Use analytics and apply performance marketing strategies to pull it all together for quality user experiences and on-brand communications and policies that build trust, win