E-Commerce Business Plan

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WeShOP4U.COM|
E-Commerce Business Plan|
ECOMM240 SEC-C|
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Table of Contents

Executive Summary| | Pg 3|
Business Description| | Pg 3|
| Products/Services Offered| Section 1.1|
| Mission| Section 1.2|
| Industry| Section 1.3|
Company Summary| | Pg 4|
| Start-Up| Section 2.1|
Company Ownership| | Pg 4|
Marketing| | Pg 5|
| Analysis Summary| Section 3.1|
| Website Marketing Strategy| Section 3.2|
| Website Design| Section 3.3|
| Website Traffic| Pg 6|
Sales Forecast| | Pg 7|
| Sales Forecast Chart| Section 4.1|
Competitor Analysis| | Pg 8|
| Competitor Advantage| Section 5.1|
Conclusion| | Pg 8|
References| | Pg 8|
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Executive Summary

WeShop4U.com is an e-commerce company designed to become a market leader in Web based sales of personalized gift shopping. The company is located in Bridgewater, NJ.  Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. WeShop4U.com will overcome these problems with an easy-to-use website and hand picked staff in support of the sites uniqueness.

In the next three years WeShop4U.com intends to create an icon e-commerce brand through laser-focused marketing and providing great services.

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Business Description

1.1 Products/Services Offered

WeShop4U.com is an online gift recommendation site, offering consumers inspired gift ideas and interactive, personalized shopping services that enable them to become better, more organized gift-givers. Gifts.com combines the advice of top gift experts with its interest and personality-based gift finders to deliver the most relevant hand-picked gift suggestions available, ranging from popular and trendy to unique and unexpected. All gifts are stocked and shipped from our partners (more information below). At the advanced level, we provide you with someone, who will browse and search for you under the criteria entered along with more details the consumer will provide. The personal shopper will then supply you with a number of choices to choose from based on the information provided. From here, if the services are utilized from what the shopper picked, there is a small fee for the service.

1.2 Mission

WeShop4U.com's mission is to provide the best service in shopping for gifts with a personal shopper’s assistance to make the experience a much better and less dreadful for one. Using the Internet will lower the consumer's cost, as well as spending hours browsing online or in stores. We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers. 

1.3 Industry

Despite the competition in the market, many companies have reported annual growth levels of 20%.  The market leaders are as follows:

* 100 gift shops.com: This website is a retailer of online gift shopping resource for locating specialty gift shops, personalized gifts, primitive & country home decor accents, unique gift ideas, handcrafted gifts.  * Gifts.com: Gifts.com provides unbiased recommendations for fresh gift ideas that match all your criteria. -------------------------------------------------

Company Summary

WeShop4U.com's goal is to become the e-commerce market leader in sales and marketing of web based personalized shopping.

2.1 Start-up Summary

WeShop4U.com will incur the following start-up costs:

Legal fees for the business formation.
Office supplies.
Web development.
Telephone line installation.
Desk, chair, filing cabinets.
Shelving units for inventory storage.
Computer system with Microsoft Office, printer, and a broadband Internet connection,...
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