Topics: Marketing, AirAsia, Business-to-consumer Pages: 9 (2229 words) Published: July 6, 2012

B2C (Business to Consumer) E-Commerce refers to the selling and buying of goods and services via the web from web retailers to web customers. This really is the same thing as B2B E-Commerce with one key exception. With B2B implementations, the parties are "Trusted Business Partners" who have an established working relationship. With B2C E-Commerce, the retailers are often selling to unknown, un-trusted strangers. Therefore extra effort must be made to capture customer and payment information. Further, this data is typically verified before orders are fulfilled. In this respect, B2C is a tougher solution to provide than B2B. However, B2C almost always involves a customer typing information into an order screen, there is no need to link together two complex accounting systems. In this respect, B2B is a much tougher solution to deliver. Business-to-consumer (B2C) e-commerce consists of the sale of product or services from a business to the general public or an end user. Refer to the B2C business modal, the selected company is airline Reservation Company. The company name as AirAsia.com.

Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through more than 20 countries, AirAsia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly".

AirAsia Focusing on the low-cost, long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional airlines without compromising on safety. Guests continue to enjoy low fares, through cost savings that we pass on to our guests.

AirAsia X’s efficient and reliable operations are fully licensed and monitored by Malaysian and international regulators, and adhere to full international standards. AirAsia X is committed in offering X-citing low fares, X-emplary levels of safety and care, and an X-traordinary in-flight and service experience to all our guests - spreading the amazing AirAsia experience to X-citing destinations in Australia, New Zealand, China, Taiwan, Japan, Korea, India, Middle East and Europe.

I. Vision

To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

II. Mission

• To be the best company to work for whereby employees are treated as part of a big family

• Create a globally recognized ASEAN brand

• To attain the lowest cost so that everyone can fly with AirAsia

• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels

III. Values

We make the low fare model possible through the implementation of the following key strategies,

i. Safety First:

Partnering with the world’s most renowned maintenance providers and complying with the with world airline operations.

ii. High Aircraft Utilisation:

Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity.

iii. Low Fare, No Frills:

Providing guests with the choice of customizing services without compromising on quality and services

iv. Streamline Operations:

Making sure that processes are as simple as possible.

v. Lean Distribution System:

Offering a wide and innovative range of distribution...
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