Viability of Service That D & D Will Offer In an Online Environment
D & D online would offer a more convenient way for our customers to find our products with viewing and ordering from the web. Normally, customers would have to call an associate from D & D and find out when the next trade show, showcase, or large event D & D will be featured in attendance so customers can make their way to the venue just to see the merchandise. One main focus that would have to be kept is the same local, hometown business feel. Although D & D would be looking to expand out of the greater Indianapolis area, the focus that needs to be kept is the community. An online market would be extremely beneficial to the community and the business because the times are changing and more and more customers each day are transitioning to the online marketplace by shopping in the comfort of their own home. D & D is a community based business who believes in taking care of all our customer’s needs whether it is live an in person, or 2:00 AM on a Sunday night. We can only offer this kind of service with an online presence. D & D wants to be the company a customer can count on anytime. Being part of an online environment will be a large part in making that a reality. As a business, we must ask ourselves is this a venture that will be successful for us? Given the type of market that our company is tapping into, we have the ability to be very successful. The quality of products that we offer along with our competitive prices will give us the competitive advantage over other similar small companies as even over some larger companies as well. Establishing D & D in an online environment against competition in the same type of business will force us to be aware of all that is going on with our competition. This way, we will able to compete with the larger companies like a JCPenny or Sears and the smaller businesses like D & D that have been in the online environment for a long time. We will strive to keep the quality of our products high and be able to keep our prices low. The success of our business will lie on our quality, and providing the best quality products will help us in generating income and building a larger customer base. Current Online Competitor Assessment
Being that D & D is a very small local business; large competitors (Nordstrom.com, Macys.com, Sears.com, etc.) offer more of a broad selection of merchandise while D & D specializes in one specific area of sales at extremely competitive prices and unique craftsmanship quality. Most of these larger companies will hold sales that provide their merchandise at discounted prices in-store and online but customers will not always catch the “Great Deal” or clearance sale. D & D wants to provide quality products that customers feel are always on sale. One competitive advantage that D &D will have over these companies is the originality of products. A large portion of the merchandise sold is hand-made, developed from original designs and ideas. Larger companies will most likely buy their products in bulk from over-seas distributors that will mimic merchandise of their competitors while D & D will offer quality products made right here in the United States. D & D will be able to back all the hand-made merchandise with a ‘Made in The USA’ tag which is something that most of the larger competitors will not be able to do. There are some name brand designers that are sold through D & D; however, prices for that particular merchandise will still be competitive. We understand that there are customers with a demand for name brand designers no matter what the item may be and we want to be the provider for that segment of customers as well. Larger companies in the retail industry will often sell merchandise seasonally in regards to the specific time of year or holiday. A huge advantage that D & D will have will be the ability to purchase seasonal merchandise year round. For example, if a...
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