E-Business Outline

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Module title: E-Business
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Module code: NBSLM26E

Code| NBSLM26E-11| Module Level| M|
Title| E-Business |
Module organiser| Alfonso Avila|
Credit| 20| Year| 2011/12|
Pre-requisites| NBSLM11D-11 | Coursework/exam ASSESSMENT WEIGHTINGS| CW1:30%CW: 50%PR: 20%| study time| 200 hours|

(a) Module summary
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The module develops a knowledge and understanding of the nature of e-Business and e-Commerce as well as of the Internet infrastructure and the variety of firms competing in e-Business markets. It also aims to demonstrate the current successes and failures of e-Business ventures in different industries and markets. Current developments in Business-to-Consumer (B2C) and Business-to-Business (B2B) e-Commerce will be explored. Lectures will be supplemented by case studies of e-business practice, group exercises and exploration of relevant Internet sites.

(b) Module aims

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The module aims to develop a knowledge and understanding of the theories relating to the development of e-business and e-business strategies. It also aims to demonstrate the dynamic and integrative nature of an e-business and the unique nature of strategic leadership in e-business organisations. Lectures will be supported by seminar work that will employ recent case studies.

(c)Module objectives
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i) Subject specific skills
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By the end of the unit the student should be able to:
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Understand the nature of e-business and e-business strategy in a variety of settings. * -------------------------------------------------
Assess how the Internet supports development of new business models. * -------------------------------------------------
Appreciate best practices of leading e-business ventures.
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Understand the international context and opportunities for global e-business. * -------------------------------------------------
Analyse key technologies and issues shaping the growth of e-business in the future. * -------------------------------------------------
Develop a business plan for an e-business venture.
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ii) Cognitive and key skills
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By the end of the unit the student should be able to demonstrate: -------------------------------------------------

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Effective communication, orally and in writing.
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Effective use of communication and information technology for business applications. In particular the use of Internet related technologies. * -------------------------------------------------

Effective self-management in time, planning and behaviour, motivation, self- starting, individual initiative and enterprise. * -------------------------------------------------
Learning to learn and developing an appetite for learning; reflective, adaptive and collaborative learning. * -------------------------------------------------
Cognitive skills of critical thinking, analysis and synthesis. This includes the capacity to identity assumptions, evaluates statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, to define terms adequately and generalise appropriately. * -------------------------------------------------

Effective problem solving and decision...
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