E-Business Mkw1601

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Table of Contents
3.1Possible Internal Organization Functions2
3.1.2Sales and Marketing2
3.1.3Customer Service3
3.1.4Logistics and Warehousing3
3.2Possible Firms, Suppliers and Business Partners3
3.2.1Business partners3
3.3Possible Business Processes4
3.3.1Integrated Accounting Platform4
3.3.2Order Fulfilment4
3.3.3Customer Relationship Management4
3.4Possible Technologies4
3.4.1Hardware, Software and Network and Telecommunications Technology5
3.4.2Payment systems and Security Technologies5
3.5Value of the e-business system6
3.5.1Tangible benefits6
3.5.2Intangible benefits7
3.5.3Alignment with company vision/mission/strategy/objective8
4.Possible e-business issues9
4.1Security and Privacy Issues9
4.2Marketing Issues9

1. Introduction
As Seen On Screen or known as ASOS is a global online fashion and beauty retailer. It deals customers a wide variety of products through its official website, www.asos.com. ASOS was founded in June 2000 by Nick Robertson and Quentin Griffiths. ASOS, the UK’s largest online and retail store, offers clothes, footwear, accessories and beauty with over 40,000 branded and its own label. ASOS mission is to inspire and power people’s fashion discovery. As the fastest growing online retailer, ASOS attracts 16.6 million visitors, 8.7 million registered users and 4.7 million active customers from 160 countries as at 30 June 2012 (ASOS, 2013).

2. E-marketplace
ASOS is a private sell-side e-marketplace as it uses website to sell their products to the individual buyers (B2C) and businesses (B2B) (Turban et al., 2012). The transactions are defined as one-to-many since one company is dealing with many buyers (Turban et al., 2012). ASOS also acts as an intermediary for individuals, brands and...
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