e bike
A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS
E-BIKE WITH SPECIAL REFERENCE TO COIMBATORE CITY
ABSTRACT
The face of automobile industry that was redefined with the invention of fuel-efficient four-stroke engine technology is all set to see dawn of a new era in two-wheeler industry. It's not petrol or diesel or any other fuel, but its electricity that have initiated a revolution in two-wheeler industry in India. Indian two-wheeler Industry has embraced the new concept of Electric Bikes and Scooters that are very popular mode of personal transport in the developed countries like America, Japan and China. With the rising cost of fuel at International and national level, increasing levels of pollution and congestion in transport system specially in Urban areas, higher running and maintenance cost of vehicle, the electrically charged bikes or scooters have very bright future in area of personal transportation
Electric vehicles are virtually maintenance free. It has no gears, no engine, no belt or chain drive, zero emission, no pollution, electronic start and accelerator, besides it is exempted from the Central Vehicles registration act by the Automotive Research Association of India (ARAI) and does not require any registration or license.
. Hence the E-Bike has to satisfy all types of customers. So, to measure the customers’ satisfaction towards E-Bike is an important one. The E-Bike providing various types of Facilities like No License, No Oil change, No Running cost, No Petrol, No Tax registration, Pollution Control etc. The customer expectation differs from person to person.
Hence in this study we have taken 150 sample respondents to analyze the satisfaction level of the sample respondents towards E-Bike.
Key words: E-bike, Customer Satisfaction, Coimbatore,
1. INTRODUCTION AND DESIGN OF THE STUDY
1.1. AUTOMOBILE INDUSTRY
The face of automobile industry that was redefined with the invention of fuel-efficient four-stroke engine technology is
E-BIKE WITH SPECIAL REFERENCE TO COIMBATORE CITY
ABSTRACT
The face of automobile industry that was redefined with the invention of fuel-efficient four-stroke engine technology is all set to see dawn of a new era in two-wheeler industry. It's not petrol or diesel or any other fuel, but its electricity that have initiated a revolution in two-wheeler industry in India. Indian two-wheeler Industry has embraced the new concept of Electric Bikes and Scooters that are very popular mode of personal transport in the developed countries like America, Japan and China. With the rising cost of fuel at International and national level, increasing levels of pollution and congestion in transport system specially in Urban areas, higher running and maintenance cost of vehicle, the electrically charged bikes or scooters have very bright future in area of personal transportation
Electric vehicles are virtually maintenance free. It has no gears, no engine, no belt or chain drive, zero emission, no pollution, electronic start and accelerator, besides it is exempted from the Central Vehicles registration act by the Automotive Research Association of India (ARAI) and does not require any registration or license.
. Hence the E-Bike has to satisfy all types of customers. So, to measure the customers’ satisfaction towards E-Bike is an important one. The E-Bike providing various types of Facilities like No License, No Oil change, No Running cost, No Petrol, No Tax registration, Pollution Control etc. The customer expectation differs from person to person.
Hence in this study we have taken 150 sample respondents to analyze the satisfaction level of the sample respondents towards E-Bike.
Key words: E-bike, Customer Satisfaction, Coimbatore,
1. INTRODUCTION AND DESIGN OF THE STUDY
1.1. AUTOMOBILE INDUSTRY
The face of automobile industry that was redefined with the invention of fuel-efficient four-stroke engine technology is