A.M Cassandre

Topics: Typography, Graphic design, Typeface Pages: 3 (1172 words) Published: March 13, 2013

The intention of this essay is to discuss an example of design from the early 1900’s. The design I am currently looking at is a poster called ‘Bugatti’ designed in 1925 by a graphic designer and typographer, A.M. Cassandre. His real name is Adolph Mouron, born on 1901 in Ukraine to French parents. He believed that “Designing a poster means solving a technical and commercial problem...in a language that can be understood by the common man." As a young man, Cassandre moved to Paris where he studied fine art at the École des Beaux-Arts and at the Académie Julian .The popularity of posters as advertising gave him an opportunity to work for a Parisian printing house.

Aldolphe began his career with poster making which he is most known for. He became successful enough with the help of partners, and set up his own advertising agency called Alliance Graphique. He was an important designer because his posters were memorable for their innovative graphic solutions and their frequent denotations to such painters as Pablo Picasso. He taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique. In his later years, Aldolphe suffered from depression, prior to his suicide in Paris 1968. Cassandre's work is typically Art Deco which was decorative style that first appeared in France, it then became popular all over the world. His posters represent the style of a classic design period from the late 1920’s to the mid 1940's. Architects working in this style adopted the modern construction methods of concrete, steel, chrome, glass and plastic. They also included geometric forms and striking colours which tend to be vivid and high-contrast. His inventive graphic techniques show influences of Surrealism and Cubism and became very well-known in Europe and the US during the 1930s. The design I am currently looking at is quite recognisable from the Art Deco movement. Art Deco and Cassandra himself was said to be inspired by...
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