A term paper on Hero MotoCorp
Strategic Management
A term paper on
Hero MotoCorp
There is a Hero in each one of us………….
11/11/2013
Strategic Management
Submitted by
Submitted to
Sachin M
Prof. Vedavyas MG
USN :1PT12MBA79
Associate Professor
3rd sem MBA-“C”
Department of MBA
Stream: Finance-“F2”
PESIT
Table of contents
Contents
Page number
ABSTRACT
02
OVERVIEW OF THE INDUSTRY
03
Industry Analysis- using Porter’s Five Forces
04
Model
HERO MOTOCORP LTD-Background
05-06
Vision, Mission And Objectives
07-08
Products of Hero Motocorp
08
PEST STUDY
09
Micro environmental study
09
SWOT Analysis
10-11
Strategic Analysis
12
BCG matrix
12
GE nine cell matrix
13-14
Financial analysis & ratios
14-16
Competitors analysis- BAJAJ AUTO
17
LIMITED analysis
SWOT analysis of BAJAJ AUTO LIMITED
17
capitals
Ratio analysis
18
Findings
19
Conclusions
19
References
20
1
ABSTRACT
An analysis of the two wheeler industry is done by identifying the position of our company,
Hero MotoCorp. Having a fortified background, the company has shown tremendous results and opportunities for the growth and development in this industry. The company has also witnessed several strategic movements in terms of human resource, diversification of the product basket, technological advancements, and merger-demerger to name a few.
Being the pioneer in selling two-wheelers in the country, this company has built strongly on its brand value and customer loyalty. To learn more about the functioning of Hero MotoCorp and to give a useful insight of it, the performance of the company is evaluated which avows its position as number one as compared to its competitor (Bajaj Auto Ltd).
Various tools have been used to compare the company’s performance with the industry competitor. An in-depth analysis reflects the strong position that Hero MotoCorp is holding
(market share of
A term paper on
Hero MotoCorp
There is a Hero in each one of us………….
11/11/2013
Strategic Management
Submitted by
Submitted to
Sachin M
Prof. Vedavyas MG
USN :1PT12MBA79
Associate Professor
3rd sem MBA-“C”
Department of MBA
Stream: Finance-“F2”
PESIT
Table of contents
Contents
Page number
ABSTRACT
02
OVERVIEW OF THE INDUSTRY
03
Industry Analysis- using Porter’s Five Forces
04
Model
HERO MOTOCORP LTD-Background
05-06
Vision, Mission And Objectives
07-08
Products of Hero Motocorp
08
PEST STUDY
09
Micro environmental study
09
SWOT Analysis
10-11
Strategic Analysis
12
BCG matrix
12
GE nine cell matrix
13-14
Financial analysis & ratios
14-16
Competitors analysis- BAJAJ AUTO
17
LIMITED analysis
SWOT analysis of BAJAJ AUTO LIMITED
17
capitals
Ratio analysis
18
Findings
19
Conclusions
19
References
20
1
ABSTRACT
An analysis of the two wheeler industry is done by identifying the position of our company,
Hero MotoCorp. Having a fortified background, the company has shown tremendous results and opportunities for the growth and development in this industry. The company has also witnessed several strategic movements in terms of human resource, diversification of the product basket, technological advancements, and merger-demerger to name a few.
Being the pioneer in selling two-wheelers in the country, this company has built strongly on its brand value and customer loyalty. To learn more about the functioning of Hero MotoCorp and to give a useful insight of it, the performance of the company is evaluated which avows its position as number one as compared to its competitor (Bajaj Auto Ltd).
Various tools have been used to compare the company’s performance with the industry competitor. An in-depth analysis reflects the strong position that Hero MotoCorp is holding
(market share of