A Suggested Business Plan for a UK Sport Event

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SECTION 04

A SUGGESTED BUSINESS PLAN TEMPLATE

UK SPORT > STAGING MAJOR SPORTS EVENTS: THE GUIDE > 2005

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A SUGGESTED BUSINESS PLAN TEMPLATE

A SUGGESTED BUSINESS PLAN TEMPLATE
A SUGGESTED BUSINESS PLAN TEMPLATE – PLANNING TO GAIN SUPPORT FOR YOUR EVENT This chapter provides an outline of all the sections vital for inclusion in the business plan of any major event grant application for UK Sport. The principles highlighted can be used as a basis for creating a bid document or a separate business plan for organisations other than UK Sport.

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SECTION 2: BACKGROUND & HISTORY
This section should put the event in context, describe its history, and provide an introduction to the proposed event, including relevant facts and figures. In narrative terms this section should contain: > the proposed event’s size and structure including: • event duration; • number of competitors and disciplines; • number of spectators and other venues, • details of the relevant governing bodies; > the event’s history and background, including relevant facts and figures from previous events and their locations/dates; > the strategic implications for the event with reference to: • local, regional and national government; • national and international governing bodies, and; • other sporting bodies as applicable; • commercial opportunities.

SECTION 1: EXECUTIVE SUMMARY
This should provide a concise overview of the proposals. The executive summary should indicate why this application deserves funding assistance. Ideally, it should be one or two pages long and never more than three. In narrative terms, the executive summary should include, as a minimum: > the purpose of writing the business plan; > aims and objectives in hosting the event, including > > > > > >

dates and location; how much money is required and for what; your experience as bid organisers or event hosts; the management structure and support network relevant to the proposal; a brief description of the event and the benefits likely to accrue to the host; the implications of hosting the event and/or winning the bid; critical time lines/milestones.

SECTION 3: AIMS & OBJECTIVES FOR THE BID/EVENT
This section should present the overall aims and objectives for the bid/event and should contain the following: > the core strategic aim(s); > key objectives from the viewpoint of the

In numerical terms, the executive summary should include, as a minimum: > the Overall Event Finances – headline figures as to

stakeholders, including the bid organiser/event host, governing body, and local government; > benefits of hosting the event, including economic impact, sporting impact and impact at the local, regional and national level. In numerical terms, you should supplement this section with headline volume numbers to illustrate key objectives – spectator numbers, media exposure, etc. CONTINUED

estimated income and expenditure involved.

UK SPORT > STAGING MAJOR SPORTS EVENTS: THE GUIDE > 2005

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A SUGGESTED BUSINESS PLAN TEMPLATE

A SUGGESTED BUSINESS PLAN TEMPLATE
SECTION 4: EVENT REQUIREMENTS & FACILITIES
International Federations will normally stipulate minimum hosting requirements covering all aspects of the event. The level of detail given varies, but can be reasonably in-depth. This section should set out how the bid organiser intends to satisfy the stipulated key requirements. At the very least, it should address the following areas: > Facilities – what are the minimum standards

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SECTION 5: DEVELOPMENT OF SPORT INCLUDING ELITE PERFORMANCE
Consideration should be given to the wider implications of the event on the sport itself, and the development of elite performance. The narrative of this section should include: > Analysis of elite performance including:

>

This should include plans prior to, during and post event.

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SECTION 6: ETHICS & GOOD PRACTICE
The business plan should contain a section on the ethical framework in which...
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