A Study on Two Wheeler Customer’s Purchasing Pattern

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  • Topic: Honda, Motorcycle, Hero Honda
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A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR COMPANY PVT LTD

A SUMMER PROJECT REPORT

Submitted by

in partial fulfilment of requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT STUDIES
SAVEETHA ENGINEERING COLLEGE
ANNA UNIVERSITY
CHENNAI 600025

AUGUST 2012

BONAFIDE CERTIFICATE

Certified that this project report titled “A STUDY ON “PURCHASING BEHAVIOUR PATTERN IN TWO WHEELER MOTORS” IN RELIANCE HERO MOTOR COMPANY PVT LTD” is the bonafide work of

who has carried out the research under our supervision.

SignatureSignature

Mr. R.MUTHU Mr. Prince Robin David
Asst. Professor, Manager,
Department of Management Studies, M/s Reliance Motorco.pvt Ltd., Saveetha Engineering College, Annasalai,
Chennai 602105 Chennai 600002

DECLARATION

student of SAVEETHA ENGINEERING COLLEGE, CHENNAI hereby declare that this project report entitled as A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR COMPANY PVT LTD is a record of independent work done by me. It has not formed the basis for any other Degree, Associate ship, Fellowship and Other Titles.

PLACE : DATE : Signature of the student

ACKNOWLEDGEMENT

The research on A STUDY ON TWO WHEELER CUSTOMER’S PURCHASING PATTERN IN RELIANCE HERO MOTOR PRIVATE LIMITED has been given to me as part of the curriculum in Two-Years Masters Degree in Business Administration.

I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Mr.DR.MUTHU; I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.

“GUIDANCE IS THE BEST IN THE WAY PROGRESS”.

I also thankful to my friend who helped me a lot in the completion of this project.
ABSTRACT

The marketing concept is consumer oriented and the emphasis is more on the consumer rather than on the product. The essence of modern marketing lies in building of profit along with creating meaningful value satisfaction for the costumers, whose needs and desires have to be coordinated with the set of products and production programs. Therefore, marketing success an enterprise depends as its ability to create a community of satisfied consumers.

All the business activities should be carried out in ways which are directed towards the satisfaction of the consumer needs. Consumer Behaviour is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender ,professional status...
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