A study on the Strategic growth & future prospect of E -Marketing in India
As per research title ‘e-Marketing – The Strategic Growth & Future Prospect in India’ is concerned, it can be stated, that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomena.’
As per general understanding of e-Marketing term is concerned, it is also referred as Internet
Marketing, I-Marketing, Web Marketing, Online Marketing, or, is the marketing of products or services over the Internet. As we all know that how the technology has changed the face of New India. As a result, e-Marketing has grown to gargantuan proportions as it has been able to deliver the goods with regards to measuring the return on investments.
Be it a Financial Sector, Health Sector, Education Sector or Business Sector, the various changes came out. Even e-Marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. In all of the Business Sector has been largely benefited by this technological transformation. In India, e-Marketing is the most visible outlook of this Result.
OBJECTIVES OF RESEARCH
The has been done with core objectives. The need of this project work is due to various reasons. As in present scenario in India, e-Marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. e-Marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), Search Engine Optimization (SEO), banner ads on Specific Websites, e-mail Marketing, and Web 2.0 strategies.
By this project work, we will get a comprehensive study of strategic growth of e-Marketing in India. This will be really helpful in formulation of core strategies for the e-Marketing in future. This is the time, when we need a comprehensive study for all our future’s stake in technology.
e-Marketing is relatively inexpensive in India, when compared to the ratio of cost against the reach of the target audience. Indian Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience.
Roles of e-Marketing
The Role of the Internet in Marketing. Internet is very important tool in marketing. It is useful for marketers in different ways like:
• It is the fastest growing communication technology.
• Within the first five years, 50 million people were connected. • Capable of interactively sharing information in real time.
Internet is a new tool to reach consumers initially different tools like telephone, postal services, radio and televisions were used as a source to communicate to consumers but now days along with these tools internet is also being used as a source to reach and to communicate to customers/consumers. Using internet companies can provide their information to customers through websites, search engines can be used to coordinate the consumers and producers, customers can used the e. mails to connect to the producers.
Customers and consumers not only acquire information through internet but also can make online purchases by placing orders to desired producers, it provides convenience and time saving for both consumers and producers, as shown in the fig. Companies can reduce their need of inventory stocks by using the inventory systems. Online banners, ads, website and e. mails can be used as personalized communication tools.