A Study on the Influence of “No Approved Therapeutic Claims” in Dietary Supplements on the Buying Behavior of the Customers of Mercury Drug Branches in Dasmariñas, Cavite

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A Study on the Influence of “No Approved Therapeutic Claims” in Dietary Supplements on the Buying Behavior of the Customers of Mercury Drug Branches in Dasmariñas, Cavite

An Undergraduate Thesis
Presented to
The Faculty of the
COMMUNICATION ARTS DEPARTMENT
COLLEGE OF LIBERAL ARTS
DE LA SALLE UNIVERSITY-DASMARIŃAS
Dasmariñas, Cavite

In Partial Fulfilment
Of the Requirements for the Degree
Bachelor of Arts in Communication

Cervantes, April E.
Vergara, Anna Lou C.
Vidamo, Margielyn L.

April 2010

APPROVAL SHEET

This undergraduate thesis entitled: Influence of “No Approved Therapeutic Claims” in Dietary Supplements on the Buying Behavior of the Customers of Mercury Drug Branches in Dasmarinas, Cavite by Cervantes, April E., Vergara, Anna Lou C., Vidamo, Margielyn L. in partial fulfillment of the requirements for the degree of Bachelor of Arts in Communication, has been examined and is recommended for acceptance and approval for oral defense.

Roel S. Ramirez, APR MIAN RAYRAY
Professor Adviser

THESIS REVIEW PANEL
Approved by the Committee on oral examination with a grade of __________.

ARTIN UMALI NORNELYN L. CACHUELA
MemberMember

Roel S. Ramirez, APR
Member

Accepted and approved in partial fulfilment of the requirements for the degree of Bachelor of Arts in Communication.

Rosanni Recreo – Sarile
Chair, Communication Arts Department

Emmanuel F. Calairo, PhD
Dean, College of Liberal Arts

Abstract

De La Salle University- Dasmariñas
Dasmariñas, Cavite

Title: Influence of “No Approved Therapeutic Claims” in Dietary Supplements on the Buying Behavior of the Customers of Mercury Drug Branches in Dasmarinas, Cavite.   Authors: Cervantes, April E., Vergara, Anna Lou C., Vidamo, Margielyn L. Degree: AB Communication

Date started: February 11, 2010
Objectives of the Study
Statement of the Problem
 General Problem Statement:
 To determine the influence of “No Approved Therapeutic Claims” in dietary supplements on the buying behavior of the customers of Mercury Drug branches in Dasmariñas, Cavite.    Specific Problem Statements:

1. What is the level of awareness of the customers of Mercury Drug branches in Dasmariñas, Cavite to “No Approved Therapeutic Claims”? 2. How well do the customers of Mercury Drug branches in Dasmariñas, Cavite understand the “No Approved Therapeutic Claims”? 3. How does “No Approved Therapeutic Claims” affect the buying decision of the customers of Mercury Drug branches in Dasmariñas, Cavite in terms of their: 3.a Buying with conviction,

3.b Buying with hesitation,
3.c Postponement in buying, and
3.d Not buying at all?
4. How frequent do the customers of Mercury Drug branches in Dasmarinas, Cavite buy dietary supplements? Scope and Coverage
This study focused on the influence of “No Approved Therapeutic Claims” in dietary supplements on the buying behavior of the customers of Mercury Drug branches in Dasmariñas, Cavite. The respondents of the study were restricted to the customers of Mercury Drug branches located only in Dasmariñas, Cavite. It did not include other consumers buying from other pharmacies or drug stores situated in Dasmariñas, Cavite. The study only focused on dietary supplements and not on the other types of supplements in the market. It concentrated only on the buying behavior of the customers of Mercury Drug branches in Dasmariñas, Cavite. It did not concern the other types of behavior and the effect of dietary supplements to the respondents’ health. The study centred only on the packaging of dietary supplements that has the disclaimer “No Approved Therapeutic Claims”. Methodology

The researchers used descriptive research to obtain information related to the study. It used survey questionnaire as an instrument to get information needed in the study. The researchers...
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