A Study on the Factors Influencing Buying Decisions of Non-Durable Goods”

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ELIJAH INSTITUTE OF MANAGEMENT STUDIES
(Affiliated to University of Calicut)

  CERTIFICATE FROM    THE COLLEGE  

This is to certify that the project report entitled “A STUDY ON THE FACTORS INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”–with special to reference RANI PRIVATE LIMITED, Vadakara,

submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr. SHAHID KV.

Dr.C.T.PAUL
Principal

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  CERTIFICATE FROM    THE GUIDE  
(Affiliated to University of Calicut)

This is to certify that the project report entitled “A STUDY ON THE FACTORS INFLUENCING BUYING DECISIONS OF NON-DURABLE GOODS”–with

special to reference RANI PRIVATE LIMITED, Vadakara submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of University of Calicut was carried out by Mr.SHAHID KV under my guidance.

Mrs. JYOTHIS RACHEL, MBA (Faculty Guide)

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DECLARATION
I, Shahid kv declare that the project entitled “A Study on the Factors influencing buying decision of non-durbale goods” with special reference to Rani Private Limited submitted to Calicut University in partial fulfillment of the requirement for the award of the degree of master of business administration is a record of original project work done by me during my period of study in Elijah Institute of Management Studies under the able guidance of Mrs. Jyothis Rachel. I further declare that this project report has not been submitted to any other university/institution/board for award of any degree/diploma

Place: Trichur Date:

SHAHID KV

ACKNOWLEDGEMENT
First and foremost let me sincerely thank ALMIGHTY for the great opportunity and blessings that he has showered up on me for the successful and timely completion of my project work.

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I extent my sincere gratitude to Dr. C.T. Paul, Principal, Elijah Institute of studies and Dr. Sandhya.G.nair, Head of the department of management studies, for their kind support and guidance for making my project great success. I very great fully wish to forward due respect and thanks to my internal faculty guide Mrs. Jyothis Rachel, able guide for the project, for the continuous, creative, valuable and informative support extended to me, without which the project would not have been efficiently completed. I render my whole hearted thanks to all the other respected faculties of the management department, librarian, lab technician and all other office staff for their assistance and co-operation given to me in regard to this work. I am extremely indebted to the management of Rani Private Limited, Vadakara and Mr.Vivek, General Manager, who gave me the privilege to carry out my project in their distinguished institution. I thank my parents and all other family members for their valuable and inseparable support in completion of this project. Once again I take this opportunity to convey my sincere thanks to each and every person who helped me directly and indirectly in the successful completion of this project.

SHAHID KV

TABLE OF CONTENTS
CHAPTERS (1.1) (1.2) (1.3) (1.4) (1.5) (1.6) (1.7) CONTENTS . PAGE NO 1 2 2 3 4 4 5 8

CHAPTER 1

INTRODUCTION RESEARCH PROBLEM SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY RESEARCH OBJECTIVES RESEARCH HYPOTHESIS RESEARCH METHODOLOGY

CHAPTER 2

LITERATURE REVIEW

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CHAPTER 3

(3.1) INDUSTRY PROFILE (3.2) COMPANY PROFILE (3.3) DEPATMENT PROFILE (3.4) PRODUCT PROFILE (4.1) DESCRIPTIVE STATISTICS (4.2) INFERENTIAL STATISTICS

37 53 57 62 67 92

CHAPTER 4

CHAPTER 5 (5.1) SUMMARY (5.2) FINDINGS (5.3) SUGGESTIONS (5.4) LIMITATIONS OF THE STUDY (5.5) CONCLUSION (5.6) SCOPE FOR FURTHER RESEARCH BIBLIOGRAPHY 97 98 99 100 101 102 XI

LIST OF TABLES Sl No.
4.1 4.2 4.3 4.4 4.5

TABLES
Age group of the respondents Customer awareness about Rani Food Products Source of customer awareness about Rani Food Products...
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