A Study on the Consumer Perception and Satisfaction with Supermarkets

Topics: Retailing, Shopping mall, Supermarket Pages: 19 (5724 words) Published: February 13, 2011
Retail Industry in India
India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly 5 million sell food and related products. Thought the market has been dominated by unorganized players, the entry of domestic and international organised players is set to change the scenario. Organized retail segment has been growing at a blistering pace, exceeding all previous estimates. The fastest growing segments have been the wholesale cash and carry stores (150 per cent) followed by supermarkets (100 per cent) and hypermarkets (75-80 per cent). Further, it estimates the organised segment to account for 25 per cent of the total sales by 2011. Shopping in India has witnessed a revolution with the change in the consumer buying behaviour and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are multi- stored malls, huge shopping centres, and sprawling complexes which offer food, shopping, and entertainment all under the same roof. India retail industry is expanding itself most aggressively; as a result a great demand for real estate is being created. Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city. It is expected that by 2011, India may have 600 new shopping centres. PROFILE OF BIG BAZAAR

Big Bazaar is not just another hypermarket. It caters to every need of a family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, one can get the best products at the best prices – that is what they guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete the shopping experience. Food is the main shopped for category in this store. Parent Company:-

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. LINES OF BUSINESS OF THE ABOVE STORE:-

Home Solution
General Merchandise
Leisure and Entertainment
Wellness and Beauty
Books and Music

Sample Size – 100 customers/consumers
Sample Unit – Consumers in the age group 18 to 50 years
Scope and Uses:
1.It will extend to the actual field study of these outlets in Bangalore.

2.It will give information to prospective customers.

3.Help us gain independent knowledge about the consumer perception of the outlets identified.

4.The study can help the companies get additional research information.

5.It facilitates evaluation of brand name and customer satisfaction.

Dear Customer,
We, the students of M P Birla Institute of Management, conducting a study on the Customer perception and Satisfaction with respect to supermarkets in Bangalore. Please fill in the following questionnaire to help me in my survey.



AGE: 18-28 28-38 38-48 48-58 58-65
GENDER: Male Female

1) How often do you shop?
Once a week Fortnightly Once a month
2) Which of the following stores do you shop at?
Big Bazaar Spar Marks & Spencer
others (specify) ____________________________________

3) What do you mostly shop for at the Big Bazaar?
Clothing Accessories Groceries Others (specify) ____________________________________

4) Based on the...
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