“a Study on the Consumer Perception Regarding the Success of Big Bazaar”

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“A STUDY ON THE CONSUMER PERCEPTION REGARDING THE SUCCESS OF BIG BAZAAR”

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ACKNOWLEDGEMENT

One of the most pleasant parts of preparing the project is the opportunity to thank those who have contributed to its preparation. The list of expression of thanks – no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception.

First of all we would like to thank our mentor Miss Deepti
For her unflagging patience, and knowledge which has proved highly beneficial to us and has made our project both possible and successful.

We are also grateful to our college authorities for stocking a rich collection of books & magazines in the library, online collections which has acted as great oasis of knowledge amid the vast deserts of our ignorance.

We would also like to thank all the participants who spent their valuable time in filling the questionnaire and our classmates for their constant encouragement, advice and appreciation which helped us carry forward with our work.

EXECUTIVE SUMMARY

Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which provide all items under one roof at low rates, or so it claims. In this project, we will study the perception of consumers regarding the success of Big Bazaar. The research titled ‘To study the consumer perception on the success of Big bazaar’ helps to understand the contributing elements which has won the hearts of consumers and led to the success if Big Bazaar stores. The study of perception, attitude and satisfaction level of those people is taken into consideration who is the actual consumers or buyers at Big Bazaar stores. The research was carried out as per the steps of Marketing Research. The well supportive objectives were set for the study. To meet the objectives primary research was undertaken. The data collection approach adopted was survey research. The instrument used for the data collection was questionnaire. The target respondents were the consumers of BIG BAZAAR, with the sample size of 50 for the research. Tables & charts were used to translate responses into meaningful information to get the most out of the collected data. Based on those the inferences have been drawn with peer supportive data.

CONTENT
• Objective of the project
• Chapter 1: Introduction
• Chapter 2:methodology
• Chapter 3:analysis and interpretations
• Chapter 4:recommendation and conclusion
• Chapter 5:limitations
• References
• Annexure

LIST OF TABLES AND FIGURES
FIGURES:
1. Consumer buying preference…………………………………………………….33 2. Share in shopping bag…………………………………………………………....34 3. Frequency of visit…………………………………………………………...…...35 4. Reasons for consumer preference…………………………………………….…36 5. Tagline strength……………………………………………………………….…37 6. Promotion tools………………………………………………………………….38 7. Awareness of exchange offers…………………………………………………..39 8. Best buy…………………………………………………………………………42 9. Competitive analysis…………………………………………………………….43 TABLES:

1. Actual awareness of exchange offers……………………………………………41 2. Problems faced…………………………………………………………………..44 3. Rotated component matrix………………………………………………………45 4. Contingency table………………………………………………………………..46 5. Chi square………………………………………………………………………..46 6. Demographic analysis……………………………………………………………47

OBJECTIVE OF THE PROJECT To study the consumer perception on the success of Big bazaar The present study is undertaken to understand the...
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