A Study on Social Media Marketing

Topics: Social media, Marketing, Social network service Pages: 19 (6365 words) Published: February 7, 2011
Social media marketing

Social Media Marketing: An Overview

The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing.

Social media marketing is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the business and target market, and to handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook, LinkedIn, Flickr, Orkut and YouTube.

The three main aspects of social media marketing are firstly, it creates a buzz and attracts readers with catchy and impressive messages. This buzz spreads through the Internet through contact between users who in turn pass it on to their own contacts. Within moments, these messages spread like wild fire.

Another aspect is that it gathers all fans of a brand or company together and allows them to interact with one another, create an identity and communicate their interest for this brand or set of products. It is also based on online conversations that cater around the business, and brings together current and potential customers. Their loyalty would also in turn promote one’s brand and raise awareness amongst other possible clients. Through either simple networking, or marketing, these social media outlets help websites gain an online presence rapidly. They allow one to reach their target audience regardless of which part of the world they reside in. Another great advantage of social media marketing is, when done well, it could help enhance the search engine friendliness of one’s website.

Effective social media marketing would help generate a good number of quality backlinks to one’s site. These tools help the members of social networks to resend links to one’s websites to other interested viewers, hence adding more backlinks and increasing the popularity of one’s website. This way, their social media marketing campaign achieves two purposes-increasing search engine ranking and online visibility.

Often marketers are criticized for ignoring the digital media and relying too much on the traditional media like print and television. With almost 20% penetration of internet globally and close to 80% in developed world, there is a case to reach the consumers in a more cost effective way. However, most of the top and middle management of any company is digital immigrant and not digital natives (anybody born after 1990 -A digital native is a person for whom digital technologies already existed when they were born) which means that most of the decision makers are still not comfortable with the digital medium.

In conclusion, social media marketing is effective and natural. It is a great source of web traffic, and achieves great results at a low cost. This form of marketing would work well with any other advertising campaign.


Marketing has always been a crucial part of a business. Good companies have become great on the sheer basis of effective marketing strategies. In the era of huge competition, organizations are going great length to advertise and promote their products and earn valuable customer loyalty. The concept of marketing has kept evolving with the passage of time. Companies are forced to adopt new changes in their marketing strategies to remain relevant. If there is one factor that has really affected the way marketing plans are being defined then it must be technology. In...
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