A Study on Reliance Fresh

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  • Topic: Reliance Industries, Retailing, Dhirubhai Ambani
  • Pages : 58 (15717 words )
  • Download(s) : 194
  • Published : July 14, 2011
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PROJECT

DRIVING THE LOYALTY SALES PERCENTAGE OF RELIANCE FRESH STORE, VAISHALI NAGAR,JAIPUR..

Submitted To:

Centurion Institute Of Professional Studies, Pratap Nagar, Jaipur. (In partial fulfillment for the requirement of degree of P.G.D.M.) (Two year full time Programme)

SUBMITTED BY: Under the supervision of BHOMA RAM Dr. Raghuveer singh
PGDM 2nd Semester(Director CIPS. )

BATCH

2007-2009

PREFACE

For a management student theoretical knowledge as well as practically orientation exposes oneself to experiences, one can again be mastering it is best possible time. PGDM curriculum has been fine-tuned in such a way that a student not applies the theoretical knowledge but also gain it in a practical sense. Thus objective can be attained through application of theory tools concepts and techniques of Management. The Project Starts With Introduction about – Chapter -1 includes Introduction

Chapter-2 includes Introduction to the company
Chapter -3 includes understanding planogram
Chapter-4 includes research methodology
Chapter-5 includes data analysis and findings
Chapter-6 includes conclusions and suggestions

ACKNOWLEDGEMENT

There is always a sense of gratitude which one express to other for the helpful so needy services they render during all phases of life. I would like to express my gratitude towards all those who have been helpful to me in getting this mighty task of training to a successful end. First of all, I consider it a pleasant duty to express my heart felt appreciation, gratitude and indebtedness to Sir RAGHUVEER SINGH for there keen interest, invaluable pains taking & excellent guidance, patience, endurance, encouragement & thoughtful advice for the project work. I would take this opportunity to thank all my family members for their helps & suggestions during the course of project work. I am also thankful to all my friends who gave me constant & continuous inspiration to complete this project.

(BHOMA RAM)

EXECUTIVE SUMMARY

The project studies were conducted at Reliance Fresh convenience store of Reliance Retail situated at Vaishali Nagar, Jaipur. The Summary of the project is as follows:
Project title is “DRIVING THE LOYALTY SALES PERCENTAGE OF RELIANCE FRESH STORE, VAISHALI NAGAR,JAIPUR.

Research methodology is –
Sampling plan :-

Non Probability (convenience)

Research design :-

Exploratory research.

Data collection method :-

Interrogation through personal interview.

Objectives of the study :-

➢ To study & Increase the “Loyalty Sales Percentage” (in consultation with Franchisee Manager, Franchisee Development Manager (F.D.M.)). ➢ Better utilization of available resources.
➢ To increasing Loyalty Sales Percentage.
➢ Aware customer about RealianceOne Membership card.
➢ To increase store profit and methods to reduce costs. ➢ Identify methods to study and evaluate the stock movement of Non Food Fast Moving Consumer Goods (NF-FMCG) & high value SKUs esp. large chocolates and house wares and suggest appropriate low value NF-FMCG product mix. ➢ To study the effective utilization of Planogram of the store.

Limitation of the study: -
The study was restricted to theoretical ground only so it was difficult to draw the true interpretations of the study. The conclusion arrived at are based on vary less experience of researcher in this field.

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