A Study on Indian Direct-to-Home Services

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A study on Indian Direct-to-Home Services
Management research project – I
Submitted
In partial fulfilment of the degree of
Master of Business administration
Semester – III

By
Subhash Barot(02)
Jayesh Kadchha(07)
Mittal Chaudhary(45)
Khyati Jha(50)

Under the Guidance of:
Prof (Dr.) Mahendra Sharma
Director & Head,
V. M. Patel Institute of Management.
&
Dr. Rohit Trivedi
Co-ordinator,
V. M. Patel Institute of Management.

Submitted to:
V. M. Patel Institute of Management,
Ganpat University, Kherva.

December, 2009

CERTIFICATE BY THE GUIDE

This is to certify that the contents of this report entitled “A study on Indian Direct-to-Home services” by Subhash Barot(02), Jajesh Kadchha(07), Mittal Chaudhary(45), Khyati Jha(50) submitted to V. M. Patel Institute of Management for the award of Master of Business Administration (MBA Sem – III) is original research work carried out by them under my supervision.

This report has not been submitted either partly or fully to any other University or Institute for award of ant degree or Diploma.

Prof. (Dr.) Mahendra Sharma,
Director and Head,
V. M. Patel Institute of Management,
Ganpat University,
Kherva.
Date:
Place:

CANDIDATE’S STATEMENT

We hereby declare that the work incorporated in this report entitled “A study on Indian Direct-to-Home Services” in partial fulfillment for the award of Master of Business Administration (Sem – III) is the outcome of original study undertaken by us and it has not been submitted earlier to any other University or Institution for the award of any Degree or Diploma.

Date: 3rd December, 2009. Subhash Barot Place: Kherva, Mehsana ________________________ Jayesh Kadchha

________________________
Mittal Chaudhary
________________________
Khyati Jha
________________________

PREFACE

The report contains the analysis of the DTH industry in the Indian market i.e. from its evolution to the current market scenario; the analysis of the key players who dominate the whole Indian market and what is their respective market share in this segment; the PEST analysis; the SWOT analysis of the industry.

Based on the various articles that we have referred and based on the various internet sites that we have visited for our report, we have done the analysis of the DTH industries and we have tried our best to come out with recent news articles related to the industry.

Based on the study and the articles, in the final part of our report, we have come up with the major findings of the industry and based upon that, we have given certain recommendations to the industry.

ACKNOWLEDGEMENT

An act of acknowledgement is that which acknowledged the blessings of well wishers and supporting guidance of their rich experience, which enlightens, inspires and motivates to do something valuable.

We are very thankful to our institute to give us an opportunity to get associated with the project.

We also extend kind regards towards the Director of our college Dr. Mahendra Sharma and our faculty guide Dr. Rohit Trivedi, who were always keen to help us out in their best possible way.

List of tables

4.1DTH player sprices 22 8.2 EFE Matrix evaluation 51

List of figures

4.1Five forces analysis 19 6.2 SWOT Framework 30 7.1 3 P’s...
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