A Study on Indian Beer Market

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A Study on Indian Beer Market

By | April 2012
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5113 Business Policy and Strategic Management
Max. Marks: 100
Internal Marks:50
External Marks: 50

Objective
The objective of the subject is to make Ph.D. students conversant with a set of management strategies which specify the firm’s product-market position, the directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid.

Course Syllabus

Section 1
Strategic Management and Business Policy: Basic Framework, Overview of Strategic Management Process, Characteristics of Strategic Management, The need for defining strategic intent through Vision & Mission statements Environmental Scanning: The current Indian & International Business Environment, Types of Strategies, Guidelines for crafting strategies, Tailoring strategies to fit specific Industry. Environmental Threat and Opportunity Profile (ETOP), Organizational Capability Profile – Strategic Advantage Profile, Corporate Portfolio Analysis, SWOT Analysis. Formulation of Strategy: Various Stages and Components of Strategy; Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies. Concept of Synergy, Corporate Restructuring.

Section 2
Business level strategies—Generic Alternatives of Differentiation, Low Cost & Focus., Developing Core Competence & Distinctive Competence; The Alternatives of Market Penetration, Product Development, Market Development, Diversification & its types including vertical integration. Process based business transformation strategies (Total Quality Management, Business Process Reengineering, Competitive Benchmarking and IT-enabled Value Chain Management through ERP)Business level strategies—Generic Alternatives of Differentiation, Low Cost & Focus.; Developing Core Competence & Distinctive Competence; The Alternatives of Market Penetration, Product Development, Strategic Analysis and Choice: Corporate level analysis, BCG, GE...
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