A Study on Impact of Advertising Strategies of Nokia Cellular Phones

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DECLARATION
I hereby declare that the research work embodied in this dissertation entitled “A study on Impact of Advertising Strategies of Nokia Cellular Phones” has been carried out by me under the guidance and supervision of Mr.SRINIVASAN, Professor (Internal Guide), M.P.Birla Institute of Management, Bangalore. I also declare that this dissertation has not been submitted to any other university/ Institution for the award of any other Degree/Diploma.

Place: Bangalore
Date: 17th June 2005

(VIJAYA KUMAR N C)
Reg No: 03XQCM6118
Certificate
I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by Mr.Vijaya Kumar N C under the guidance and supervision of Mr. B.Srinivasan, Professor, (Internal Guide) MPBIM, Associate Bharatiya Vidya Bhavan, Bangalore.

Place: Bangalore
Date: (Dr. N.S. Malavalli)

Principal MPBIM,
Bangalore
ACKNOWLEDGEMENT
I sincerely thank Dr. Nagesh Malavalli (Principal), M.P.Birla Institute of Management, Bangalore for granting me the permission to do this Research Project. I would like to express my immense gratitude to Mr.B.Srinivasan, Professor, (Internal Guide), M.P.Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bangalore for his guidance, continuous encouragement and valuable suggestions at every stage of the project. I would like to express my indebtedness to Prof. Santhanam (Professor), M.P.Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bangalore for his valuable suggestions and encouragement which are imperative for the completion of this project. I extend my deep sense of gratitude to all my family and friends who have directly or indirectly encouraged and helped me to complete my project successfully. I would like to extend my thanks to all the unseen hands that have made this project possible. Place: Bangalore

Date: 17th June 2005 (Vijaya Kumar N C)
EXECUTIVE SUMMARY
This report titled “IMPACT OF ADVERTISING STRATEGIES OF NOKIA CELLULAR PHONES” is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration of Bangalore University. This study is an attempt to understand the impact of advertising of Nokia Cellular Phones. It also tries to evaluate the advertising effectiveness in establishing brand patronage among the viewers. The objective of this study is To analyze the advertising effectiveness on consumers of Nokia Cellular Phones, to analyze the different medium through which the advertisement reaches maximum number of people in the market, to analyze the strategies that the company should adopt such that the viewers turn into consumers, to know the present status of the competitors of Nokia Cellular Phones in terms of advertisement. The survey was conducted among the college students because the market for cellular phones is huge. Questionnaire were prepared and distributed to get the suggestions about the effectiveness of advertisement of Nokia Cellular Phones. By the survey, we came to know about the various media that has to be used greater number of people in the market and the strategies that has to be used for making the advertisement more effective when compared to its competitors. From the conclusion of this study we can come to the know what strategies can be adopted such that the advertisement of Nokia Cellular phones can be made more efficient when compared to their competitors. The medium of advertisement that has to hire through which we can reach maximum number of people. The style, word and tone that has to be used in the advertisement that attracts more number of people. The type of feeling that is created by the advertisement and the strategies to adopt that attract the people toward those feelings. STATEMENT OF THE PROBLEM

“TO STUDY THE IMPACT OF THE ADVERTISEMENT STRATEGIES OF NOKIA CELLULAR PHONES.”

In this market which is full of competitors, we would like to know the strategies that help us to beat our competitors. This...
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