INTRODUCTION AND DESIGN OF THE STUDY
The Textile industry in India is one of the largest segments of the Indian economy, accounting for over one fifth of the country's industrial production. It provides employment to about 15 million people. The Home Furnishings industry in India falls under the purview of the textile, which has witnessed unprecedented growth over the last few years. With the increased exposure to the international scene in the recent past, the Indian market, and the Indian consumer has evolved into a design and trend conscious citizen. The urban home furnishings retail market is estimated to be Rs. 9,300 crore and is expected to reach Rs 20,000 crore by the year 2012. The bed and bath furnishing products make up two thirds of the market in the other country. The recent spurt in growth of the Indian economy has opened up doors of opportunity for international brands to establish themselves in the other country. The Indian Furnishings market can be divided into the organized and the unorganized sector, which means that the divide lies between the branded and unbranded products. Among these, there is a niche market present in India for good quality household furnishing. The steady increase in consumer purchasing power and low penetration levels in urban and rural areas have attracted the International brands to the country. Italian brands, which are known throughout the world for their quality in style and elegance, have found the Indian market especially appealing. Additionally, liberal foreign policy has encouraged foreign investment and thus resulted in a competition between the multinationals and the domestic market.
1.2 STATEMENT OF THE PROBLEM
The textile industry in India is one of the largest and most important industrial segments of the Indian economy accounting for over one fifth of the country’s industrial production. It provides employment to 15 million people who have helped produce one of the largest varieties of yarn, fabric, clothing and garments, home furnishings and other textiles. Besides the textiles, apparels and clothing industry covers a wide range of home furnishing i.e. bed linen, floor linen , kitchen linen, bath linen etc., India is one of the leading global player in the home textile space, is poised to strength its position with an over three fold jump expected in exports by 2012. The home textile products are exported to several countries and generate nearly 10 billion of direct and indirect exports of textile products. The development of home textile export as major trade has led to the enormous growth of other allied industries and provides direct and indirect employment to over a lakh of people. The home textile industry have some problems like yarn price high, infrastructure facilities high production cost and power cut problems . In this, the study mainly concentrates on the home textile export performance with the problems faced, strength, weakness, opportunity and threats related to their export. The findings of the study may be useful the exporters to improve their home textile export performance. 1.3 OBJECTIVE OF THE STUDY
1.To evaluate the home textile export performance in Karur. 2.To bring out the problems faced by the home textile exporters. 3.To analyse the strength, weakness, opportunities and threats in home textile export. 4.To study the benefits of government policies, schemes and promotion councils availed for the home textile exports. 5.To suggest the strategies for the improvement of home textile export in Karur.
1.4 SIGNIFICANCE OF THE STUDY
India textile industry largely depends upon the textile manufacturing and export. It also plays a major role in the economy of the country. India earns about 27% of its total foreign exchange through textile exports. Further, the textile industry of India also contributes nearly 14% of the total industrial production of the country. It also contributes around 3% to...