A Study on Factors Influencing the Purchasing of Two Wheelers

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PROJECT REPORT

ON

“A STUDY ON FACTORS INFLUENCING THE
CONSUMER PREFERENCE OF FOUR WHEELER COMMERCIAL VEHICLE PURCHASING IN “INDORE”

INSTITUTE OF MANAGEMENT STUDIES

SUBMITTED IN PARTIAL FULFILMENT OF THE AWARD OF
M.B.A
(MASTER OF BUSINESS ADMINISTRATION)

Submitted By:Manish Neware

MBA: II – SEMESTER

Approved By: Guided By:
Mr. vivek sharma
(MBA)

TABLE OF CONTENTS

Chapter I
1. Objectives of the study
2. Introduction

Chapter II
Literature Review

Chapter III
Research Methodology

Chapter IV
Data Analysis

Chapter V
a.) Findings
b.) Recommendation
c.) Limitation
d.) Bibliography

DECLARATION

I Manish Neware a student of M.B.A–II Semester 2012 at “INSTITUTE OF MANAGEMENT STUDIES” DAVV Indore. Here by declare that Project Report under the title of “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” is the record of my original work under the guidance of Mr. vivek Sharma ,Reader, (Department of M.B.A). This report has never been submitted to any else for award of any degree or diploma.

Place: INDORE MANISH Neware

CERTIFICATE

This is to certify that the project work done on “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” Submitted to “INSTITUTE OF MANAGEMENT STUDIES”, DAVV, INDORE has been carried out by MANISH NEWARE a student of MBA II Semester under my guidance and supervision.

Date: -…………………….
Seal / Stamp of the Organization
Reader
IMS, INDORE

PREFACE

The practical study through, conducting the survey and doing project work has a very significant value. The theoretical knowledge gained in classroom is not fruitful and complete unless and until it is implemented on the practical work either done in the field or inside the organization. It always boosts up our knowledge in pursuing the theoretical studies. It is the internal part of our curriculum to conduct survey and project work, which not only accelerates the managerial skills in us but also broadens our practical prospective. In view of above the survey on “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” has been conducted and the project report is before the readers. If any part of this report is taken up positively by the industry, I will feel that my effort was worthwhile.

ACKNOWLEDGEMENT

In order to complete any project successfully, functional environment & proper guidance of the expert on the subject is inevitable. I am really indebted to my faculty of MBA department Mr. (Reader) under whose guidance I could conduct the research on “A study on factors influencing the consumer preference of four wheeler commercial vehicle purchasing in INDORE” prepare this project report. I would also like to extend my sincere thanks to the businessmen my other respondents who have extended their active cooperation while going through the survey on four wheeler commercial vehicle.

MANISH NEWARE

MBA II SEMESTER

PART
I

INTRODUCTION...
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