“a Study on Consumption, Savings and Investment Behavior of Mutual Funds with Reference to Customers at Sharekhan, Mangalore”
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“A STUDy on consumption, savings and investment behavior of mutual funds with reference to customers at sharekhan, mangalore”
Submitted in partial fulfillment of the requirements for the award of the degree in
MASTER OF BUSINESS ADMINISTRATION
Submitted by
muthulaxmi
2nd year M.B.A
UNIVERSITY ROLL NO. 071490542
under guidance of
company guide institute guide mr. adarsh PROF. R.K. ACHARYA ASST. MANAGER FACULTY, SHAREKHAN S.I.M.S
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SRINIVAS INSTITUTE OF MANAGEMENT STUDIES
PANDESHWAR, MANGALORE
APRIL 2009
INTRODUCTION
The concept of consumption is one that varies between the academic community, governments and between individuals. According to some economists, only the final purchase of goods and services constitutes consumption, and every other commercial activity is some form of production. Other economists define consumption much more broadly, as the aggregate of all economic activity that does not entail the design, production and marketing of goods and services (e.g. "the selection, adoption, use, disposal and recycling of goods and services"). Likewise, consumption can be measured by a variety of different matrix. The total consumer spending in an economy is generally calculated using the consumption function, a matrix devised by John Maynard Keynes, which simply takes the aggregate disposable income and multiplies it by a "marginal propensity to consume". This matrix essentially defines consumption as the part of disposable income that does not go into savings. But disposable income in turn can be defined in a number of ways - e.g. to include borrowed funds or expenditures from savings. John Maynard Keynes developed the idea of the
“A STUDy on consumption, savings and investment behavior of mutual funds with reference to customers at sharekhan, mangalore”
Submitted in partial fulfillment of the requirements for the award of the degree in
MASTER OF BUSINESS ADMINISTRATION
Submitted by
muthulaxmi
2nd year M.B.A
UNIVERSITY ROLL NO. 071490542
under guidance of
company guide institute guide mr. adarsh PROF. R.K. ACHARYA ASST. MANAGER FACULTY, SHAREKHAN S.I.M.S
[pic]
SRINIVAS INSTITUTE OF MANAGEMENT STUDIES
PANDESHWAR, MANGALORE
APRIL 2009
INTRODUCTION
The concept of consumption is one that varies between the academic community, governments and between individuals. According to some economists, only the final purchase of goods and services constitutes consumption, and every other commercial activity is some form of production. Other economists define consumption much more broadly, as the aggregate of all economic activity that does not entail the design, production and marketing of goods and services (e.g. "the selection, adoption, use, disposal and recycling of goods and services"). Likewise, consumption can be measured by a variety of different matrix. The total consumer spending in an economy is generally calculated using the consumption function, a matrix devised by John Maynard Keynes, which simply takes the aggregate disposable income and multiplies it by a "marginal propensity to consume". This matrix essentially defines consumption as the part of disposable income that does not go into savings. But disposable income in turn can be defined in a number of ways - e.g. to include borrowed funds or expenditures from savings. John Maynard Keynes developed the idea of the