A Study on Consumer Behavior in Banking Industries

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  • Topic: Gujarat, Transport, Gujarat State Road Transport Corporation
  • Pages : 5 (1150 words )
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  • Published : April 27, 2013
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Format of the Research Proposal

(For Ph.D. Programmes)

A study of work efficiency of Gujarat S.T. and customer satisfaction

Introduction with its relevance

ABSTRACT
GSRTC serves the role of lifeline across the state of Gujarat. Over past 52 years of its existence, it has proved to be a dependable mode of transportation in every nook and corner of the state. It is providing services in most of the rural areas of the state. The environment has thrown up GSRTC to the challenges like productivity improvement, mark orientation and financial engineering. GSRTC has been trying hard to face the new challenges through vigorously pursuing a process of technical and managerial up gradation. But, financial viability has become a critical goal. Various controllable and uncontrollable factors affect the performance of the GSRTC. It is hypothesized that by controlling at least controllable factors GSRTC can improve its operational performance and thereby financial position. The main motto behind performance review of GSRTC is to contribute in improving performance of GSRTC and create value for all stakeholders, public, employees, vendors, state government and fund providers. KEYWORDS: Performance, Operational Performance, Financial Performance, Financial Viability.

_________________________________________________________________________ INTRODUCTION
Gujarat State Road Transport Corporation has occupied the unique place in the map of world’s transportation. GSRTC serves the role of lifeline across the state of Gujarat. It has become a household term for transportation. Over past 52 years of its existence, it has proved to be a dependable mode of transportation in every nook and corner of the state. It is providing services in most of the rural areas of the state. Gujarat State Road Transport Corporation has played a pivotal role in the economic growth of the state through operating an extensive passenger transport network and reaching out to villages. It provides direct employment to approximately 52000 people whose professional skills are kept in high regard even by people outside GSRTC. It has achieved remarkable performance in the face of heavy odds and its services are cost effective. Thus, GSRTC has tried to reconcile the twin objectives of community service and financial viability. It has built up a large fund of goodwill from people of Gujarat. It has brought transport service to the doorstep of villagers in most remote parts. But in recent years the popular expectations have soared. In the open market economy, the expectations of people with respect to frequency, quality and range of services have become substantially higher. A time has come IRJC

International Journal of Social Science & Interdisciplinary Research Vol.1 Issue 9, September 2012, ISSN 2277 3630
www.indianresearchjournals.com 34
when GSRTC have to take a serious look at the transportation needs of people and explore the way to fulfill the same. The environment has thrown up to GSRTC the challenges like productivity improvement, mark orientation and financial engineering. GSRTC has been trying hard to face the new challenges through improving its management practices. GSRTC is vigorously pursuing a process of technical and managerial up gradation. But, financial viability has become a critical goal. Since last few years, the existence of such an ideal and progressive Government venture is striving to sustain. It is passing through the critical financial condition, and is suffering from huge amount of losses. It may please be noted that it is the only government corporation, which provides direct transportation service to the people. It is well aware about its social responsibilities and duties, following which it provides a number of other benefits to students, blinds, cancer patients, physically handicapped, freedom fighters, news reporters, etc. So, it is the moral duty of government, management and employees of GSRTC, and we all to improve...
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