A Study of Swot Analysis of Ginger Group of Hotels

Topics: Hotel, Strategic management, Taj Mahal Palace & Tower Pages: 45 (10914 words) Published: September 3, 2012
A Study of SWOT Analysis of Ginger Group of Hotels
(A Project submitted towards the partial fulfilment of the assessment in the subject of Strategic Management) [pic]

National Law University




The project work on a topic with such complications is a tedious task and hence doing a project on such a theme requires guidance by the subject teacher. The enlightening experience provided to me by my teacher Dr Archie Mathur, Associate Professor & Asstt.Dean, Faculty of Management Studies whose erudition and knowledge about the subject is the guiding source to complete this project work. I owe sincere gratitude for his untiring and constant academic and intellectual support and guidance.

Executive Summary

An important part of any strategy planning would include identifying the environment and understanding its aspects in a holistic sense. A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.

The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as TAJ Hotels Resorts and Palaces and are recognized as one of Asia's largest and finest hotel company. It is one of India’s oldest service band owned by Tatas, which is nearly 100yrs old.

Run under the flagship of TATA, it has twenty-one running hotels in different locations in India and eight more hotels will open soon. Ginger Hotels runs under the brand name of Taj Hotels Resorts and Palace, which in addition is a part of the TATA Group of companies, which is India’s...
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