A Study of Promotional Strategies Adopted by Bright Vision Infotech

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stud“A STUDY OF PROMOTIONAL STRATEGIES ADOPTED BY BRIGHT VISION INFOTECH WITH AN INTENT TO INHANCE ITS BRAND IMAGE” A PROJECT REPORT

Submitted By:
Mohd Naushad
In the partial fulfillment for the award of the degree
Of
Masters of Business Administration (MBA)
UNDER THE GUIDANCE OF:
Mr. Shahnawaz Abdin
Jamia Hamdard University

Under the supervision of: Submitted by: Mr. S.S. Shadman Mohd Naushad
MBA (GEN.)
2011-2012

Acknowledgement
At the outset I submit my praise to Almighty Allah who bestowed upon me the opportunity to work on this project and provided me the confidence and capability to accomplish this mission. I would like to convey my gratitude to my supervisor/guide Mr. S.S.Shadman for giving me an opportunity and support by his able guidance for exploring the ways and means to analyze the project promotional strategies for BRIGHT VISION INFOTECH PVT LTD. I would like to thank the Staff & the organization for their cooperation in studying the various aspects of the schemes and providing material support. Also, I am thankful to my faculty guide Prof. Shahnawaz of my faculty, for his continued guidance and invaluable encouragement. It was a learning experience in many ways. Not only did I gain valuable economic insight, but also, the project was helpful in understanding the contribution of the EDUCATIONAL INSTITUTES towards the development of promotional strategies in those institute.

Thank you.
Mohd Naushad

EXECUTIVE SUMMARY
Promotional strategies
My project is about how the educational institutes are getting their brand image through the promotional strategies. From ages, a reputed Brand Name and Customer have been sharing an inseparable bond with each other. And for a brand to get reputation, it should consistently focus on increasing the brand’s identity and its lifespan by constantly reinventing and revitalizing the brand. Today almost all universities and colleges are conscious about the b-word, they are all surely aware of brand reputation. Marketing mix is a model of crafting and implementing marketing strategy. Throughout the assignment I will prefer to use my reference to Bright Vision Infotech. I will refer to this Institute how it has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote their products. This report provides an overview of best practices in institutional positioning at educational institute. The report covers a variety of topics related to the creation and evaluation of branding campaigns in distance education

Table of contents
Serial No.11.11.21.31.41.51.622.12.22.32.42.52.62.733.13.23.33.444.14.24.34.44.55678| ParticularsIntroduction OVERVIEW …BRIGHT VISION INFOTECH (BVI) in Brief…BVI Products …BVI has a variety of products ranging from …BVI Place …BVI Price …Literature ReviewWhat is Sales Promotion…Promotion and Selling…Promotion and Sales Promotion…Advertising…Sales Promotion…Public Relations and Publicity…Study which has been done…MethodologyTopic of research…Research Objectives…Research Design…Descriptive Research Technique…Data, Interpretation and Analysis Age of respondent …Number of the student in different years…Fees per annum…No. of received enquiry calls (Daily Basis)…No. of student in graduation…ConclusionLimitations of the projectRecommendationsReferences| Page No.7888991212131314141414212222222225262728293032343638| a

CHAPTER – 1
INTRODUCTION

Introduction
1.1 OVERVIEW--Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. Throughout the assignment I will prefer to use my reference to Bright Vision Infotech (BVI). I will refer to this...
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