I am personally indebted to so many people that a complete acknowledgment would be encyclopedic. My sincere thanks and profound sense of gratitude goes to my respected Chairman, Hon’ble. Dr. Jeppiaar, M.A., B.L., Ph.D., for all his efforts and administration in educating us in premiere institution. I take this opportunity to thank our Director. Dr. Babu Manoharan, M.A., M.B.A., Ph.D. I would like to express my gratitude to our Principal. Dr. Jolly Abraham, M.E., M.I.E., Ph.D., and Head of the Department, Dr. Jayashree Krishnan., B.Sc., M.B.A., Ph.D., for their guidance and advice all through my tenure. I convey my sincere thanks to my guide DR. Vasantha lakshmi M.B.A., Ph.D for her valuable suggestion throughout the project duration. I thank Mr. Ferose sha, Business partner, Motilal Oswal Securities Pvt Ltd For giving me the opportunity to do this project under their esteemed guidance. I also express my thanks to my parents, friends and others who have helped me directly and indirectly towards the successful completion of the project.
The study is concerned with analyzing the investors behavior with special reference to Motilal Oswal Securities Pvt. Ltd. Once the problem is defined, the next step is the research design, which serves as a guideline map or blue print in specifying the data collection methods and its analysis. The type of research undertaken by the researcher is descriptive by nature. In this study descriptive research design has been used which studies the demographic characteristics of the employees age, educational qualification, department, designation, etc and also analyze the relationship between variables. The data are collected from primary sources. Primary data is collected from the respondents using a structured questionnaire. The sampling technique used in this study is convenience sampling under nonprobability sampling. In convenience sampling, the samples from the population are chosen primarily based on convenience of the researcher. Investors are considered as the sampling unit in this study. The sample size of this study is 250. The data collected has to be analyzed & interpreted using the following statistical tools Frequency analysis Chi-Square Test ANOVA Test
From the statistical analysis Meaning, Inferences and Conclusions were drawn.
CONTENT NO. I II III IV 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 2.1 2.2 3.0 3.1 3.2 3.3 4.1 4.2 5.1 5.2 CHAPTER ACKNOWLEDGEMENT ABSTRACT LIST OF TABLES LIST OF CHARTS INTRODUCTION INDUSTRY PROFILE COMPANY PROFILE STATEMENT OF PROBLEM NEED OF THE STUDY OBJECTIVE OF THE STUDY SCOPE OF THE STUDY LIMITATION REVIEW OF LITERATURE RESEARCH METHODOLOGY ANALYSIS AND INTERPRETATION PERCENTAGE ANALYSIS CHI-SQUARE TEST ANOVA TEST FINDING AND SUGGESTIONS CONCLUSION BIBLIOGRAPHY APPENDIX PAGE NO. 1 2 4 6 7 9 17 20 20 20 21 21 23 39 42 42 66 73 78 79 80 81
LIST O TABLES Table No. 3.1 3.1.1 3.1.2 3.1.3 3.1.4 3.1.5 3.1.6 3.1.7 3.1.8 3.1.9 3.1.10 3.1.11 3.1.12 3.1.13 3.1.14 3.1.15 3.1.16 3.1.17 3.1.18 3.1.19 3.1.20 3.1.21 3.1.22 3.1.23 3.1.24 3.2 3.2.1 Page No 42 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 66
List of Tables PERCENTAGE ANALYSIS GENDER OF INVESTORS AGE OF INVESTORS OCCUPATION OF INVESTORS INCOME OF INVESTORS INVESTMENT OBJECTIVE OF INVESTORS PURPOSE OF INVESTMENT OF INVESTORS FACTORS CONSIDERED BEFORE INVESTMENT BY INVESTORS BEST INVESTMENT INSTRUMENT FACTORS MOTIVATES FOR INVESTMENT SOURCE OF FUND FOR INVESTMENT ACTIVITY KIND OF STOCK FOR INVESTING PREFERRED LEVEL OF RISK PERCENTAGE OF INCOME FOR INVESTMENT RISK TAKEN FOR LOSING PRINCIPAL TYPE OF TRADING ACTIVITIES CARRIED OUT BY INVESTOR TIME HORIZON FOR INVESTMENT RETURN EXPECTED BY INVESTOR FROM STOCK MARKET SATISFACTION LEVEL OF INVESTOR FACTORS CONSIDERED WHILE SELECTING SECTORS PREFERRED SECTOR OF INVESTOR FACTORS CONSIDERED WHILE SELECTING FIRMS MONITORING THE INVESTMENT SOURCE OF INVESTMENT ADVICE REASON FOR...
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