A Study of Consumer Awareness, Perception and Practice Regarding Mutual Fund Investment

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A
REPORT
ON

A STUDY OF CONSUMER AWARENESS, PERCEPTION AND PRACTICE REGARDING MUTUAL FUND INVESTMENT BY

SUKRITI KUMARI

AT

SUNDARAM ASSET MANAGEMENT COMPANY
JAIPUR

ACKNOWLEDGEMENT

Several people have contributed to this task which was accomplished in a very short time. First of all we would like to thank Mr. Vinay Tiwari, for having given us the opportunity to carry out our internship at Sundaram Mutual Fund. We sincerely express our gratitude to him for providing us an opportunity to undertake this study. We are deeply indebted to Mr. Ankit Bhargava for guiding us in writing this report. He helped a lot by giving us necessary information about the format of the report. We are greatly obliged for extending his helping hand to present this report. We gratefully acknowledge encouragement and inspiration provided by Mr. Amit Sharma, Mr. Pushkar Gupta, Ms. Mani Tiwari and Mr. Manish Yadav. It would be impossible to refer in detail to the many persons who helped us getting the data we required by filling of questionnaire and patiently helped us in answering our interviews. And elsewhere who have contributed advice, assistance, equipment and skilled services that were invaluable to the progress of the work.

Table of contents

Acknowledgements………………………………………………………………………….2 Abstract……………………………………………………………………………………...3 1. INTRODUCTION………………………………………………………………………..4 2. ORIGIN OF MUTUAL FUNDS………………………………………………................5 3. STRUCTURE OF MUTUAL FUNDS…………………………………………………...7 4. TYPES OF MUTUAL FUNDS…………………………………………………………..9 5. OBJECTIVES OF STUDY………………………………………………………………11 6. SCOPE OF STUDY ……………………………………………………………………..11 7. DATA COLLECTION METHODS……………………………………………………..11 8. INDIAN MUTUAL FUND INDUSTRY………………………………………………..12 9. SUNDARAM MUTUAL FUND………………………………………………………...16 10. DATA ANALYSIS…………………………………. …………………………………20 11. ACTION PLAN FOR A BETTER SCENARIO……………………………………….36 12. CONCLUSION…………………………………………………………………………39 13. REFERENCES………………………………………………………………………….40 14. APPENDIX......................................................................................................................41

ABSTRACT

Indian mutual fund has gained a lot of popularity from the past few years. Earlier only UTI enjoyed the monopoly in this industry but with the passage of time many new players entered the market, due to which the UTI monopoly breaks down and the industry faces a severe competition. As the time passed, this industry has become a buzz word in the Indian financial system. So it is very important to know the investors’ perception about this industry. The present study analyses the mutual fund investments in relation to investor’s behaviour. Investors’ opinion and perception has been studied relating to various issues like type of mutual fund scheme, main objective behind investing in mutual fund scheme, role of financial advisors and brokers, investors’ opinion relating to factors that attract them to invest in mutual funds, sources of information, deficiencies in the services provided by the mutual fund managers, challenges before the Indian mutual fund industry etc.

INTRODUCTION

Individual saving means spending less on consumption than available from one’s disposable income. What an individual saves can be held in many ways. It can be deposited in a bank, put into a pension fund, used to buy a business, pay down debt, or kept under the mattress. The common element is the claim on assets that can be used to pay for future consumption. If there is a return on the savings in the form of interest, dividend, rent or capital gain, there can be a net gain in individual savings and thus in an individual’s wealth. In current scenario the inflation rate is quite high and the interest rates are quite low so people don’t get satisfactory returns...
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