A Study of Brand Loyalty Towards the Organized Retail Stores

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A STUDY OF BRAND LOYALTY TOWARDS THE ORGANIZED RETAIL STORES

Research Project Report
Submitted to the Punjab Agricultural University
in partial fulfillment of the requirements
for the degree of

MASTER OF BUSINESS ADMINISTRATION
in
MARKETING MANAGEMENT
(Minor Subject: Economics)

By

Akhil Bhardwaj
(L-2010-BS-01-MBA)

Department of Business Management
College of Basic Sciences and Humanities
©PUNJAB AGRICULTURAL UNIVERSITY
LUDHIANA -141004.

2012

CERTIFICATE I
This is to certify that the project report entitled, “A Study of Brand Loyalty Towards the Organized Retail Stores” submitted for the degree of Master of Business Administration, in the subject of Marketing Management (Minor Subject: Economics) of the Punjab Agricultural University, Ludhiana, is a bonafide research work carried out by Akhil Bhardwaj (L-2010-BS-01-MBA) under my supervision and that no part of this project report has been submitted for any other degree.

The assistance and help received during the course of investigation have been fully acknowledged.

____________________
(Dr. Sandeep Kapur)
Major Advisor
Professor cum Head
Deptt. Of Business Management
Punjab Agricultural University
Ludhiana - 141004

CERTIFICATE II
This is to certify that project report entitled, “A Study of Brand Loyalty Towards the Organized Retail Stores” submitted by Akhil Bhardwaj (L-2010-BS-01-MBA) to the Punjab Agricultural University, Ludhiana, in partial fulfilment of the requirement for the degree of Master of Business Administration, in the subject of Marketing Management (Minor Subject: Economics) has been approved by the external examiner along with internal examiner after an oral examination on the same.

________________________________________
Internal ExaminerExternal Examiner

____________________

(Dr. Sandeep Kapur)
Head of the Department

ACKNOWLEDGEMENT
I express my sincere thanks to my Major Advisor, Dr. Sandeep Kapur, Professor cum Head, Department of Business Management, for his dexterous guidance, inspiration, sustained encouragement, keen interest and precious time given to me during the course of research project and in successful completion of the manuscript. I consider myself fortunate to have an opportunity to work with him. I express my deep appreciation to, Dr. Babita Kumar, Associate Professor, Department of Business Management for her expert guidance. I owe my thanks to Dr. Pratibha Goyal, Associate Professor, Department of Business Management, for her valuable guidance throughout my research work. I would also like to thank Dr. M S Sidhu Professor cum Head, Department of Economics for his valuable suggestions during the preparation of this manuscript. I express my deep appreciation to Dr. Sandeep Kapur, Professor cum Head, Department of Business Management for his sagacious guidance. I express my sincere thanks to all other faculty members of Department of Business Management for providing necessary facilities during the tenure of my studies. I express my thanks to all my friends who were there for me whenever I needed them and also for their valuable support. Finally, I would like to thank, God and my family members, for being there on my side, and within me always.

Dated: _________________ Place: Ludhiana (Akhil Bhardwaj)

Title of the Project Report: “A Study of Brand Loyalty...
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