A Strategic Financial Management Practices of Fast Food Chain in General Santos City

Topics: Fast food, Fast food restaurant, Business Pages: 2 (718 words) Published: February 27, 2012
Fast Food Chain represents one of the largest segments of the food industry. A fast food chain is also known as a Quick Service Restaurant or QSR within the industry itself, it is a specific type of restaurants characterized both by its fast food cuisine and by minimal table service. Food served in fast food chains typically caters to a "meat-sweet-diet" and is offered from a limited menu. It is cooked in bulk in advance and kept hot, it is finished and packaged to order, and is usually available to take away, though seating may be provided. Fast Food Chain has been designed to be eaten "on the go" and often eaten as a finger food. In restaurants setting, it has usually have a seating area in which customers can eat the food on the premises, while in fast food chain, orders are designed to be taken-away, and traditional table service is rare. Orders are generally taken and paid for at a wide counter, with the customer waiting by the counter for a tray or container for their food. A "drive-through" service can allow customers to order and pick up food from their cars. Common menu items at fast food outlets include fish and chips, sandwiches, pitas, hamburgers, fried chickens, French fries, chicken nuggets, tacos, pizza, and ice cream, although many fast food restaurants offer "slower" foods like chilli, mashed potatoes, and salads. Some of the large fast food chains are beginning to incorporate healthier alternatives in their menu, like white meat, snack wraps, salads, and fresh fruit. However, some people see these moves as a tokenistic and commercial measure, rather than an appropriate reaction to ethical concerns about the world ecology and people's health.

The Fast Food industry is also popular target for critics, from anti-globalization activists like Jose Bove member of vegetarian activist group. One of the issues that the Fast Food Chains was facing nowadays was they become popular because they serve filling foods that taste good and don't cost a lot of...
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