The Indian sports goods industry has expended to include the areas of Meerut (Uttar Pradesh) and Gurgaon (haryana). Most of India’s sports goods are exported to the United Kingdom, the United States of America, Germany, France and Australia. The industry is mainly concentrated in ‘Jalandher’ and ‘Meerut’. The sports goods industries in India has witnessed a phenomenal growth over the past five decades and now occupies a place of prominence in the economy in view of its massive potential for employment, growth and exports. It is situated about 85 Kms. from Delhi. Sports manufacturing units are mainly concentrate in and around Meerut and Jalandher in India.
Mishra M.N. expressed his views about the history of foreign trade saying. “ India foreign trade had glorious past. It enjoyed favorable. Balance of payments since long. But the British destroyed its importance by their policies and practices. History can itself the role of India in the world trade. Before the intrusion by England, India was mainly an exporting country of manufactured goods.
The sports industry in India has witnessed a phenomenal growth over the five decades and now occupies a place of prominence in the Indian economy in view of its massive potential for employment growth and export. According to an article in Chamber Patrika, Shri Murasali Mmaram , Union Minister of Commerce and Industry, has announced the Medium Term Export strategy for a 5 years period from 2002-2007.
Marketing is challenging and exciying. The solving of marketing problems requires insight, experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers.
The word “Strategy” has been used in a variety of ways. Its most common usage has been in connection with the individual elements contained in the “Marketing mix”e.g.- product strategy, price strategy, channel strategy and promotion strategy. Some writers have chosen to define it as the marketing mix itself, given a certain set of market conditions opportunities. In more recent years the literature has indicated use of product market relationships as the basis for alternative marketing strategies.
1.1 OBJECTIVES OF THE STUDY
1. To clarify the concept of marketing, marketing cost and marketing margins. 2. To study the various channels of marketing working in the field of footballs. 3.To analyze the cost of marketing Footballs at different levels to analyze the marketing margins at different levels of consumptions. 4.To arrive at logical conclusion from the study, to suggest measure for the improvement in the marketing of football and to bring marketing cost at justifiable level.
Sports goods industry has an immense importance in the economy of district Meerut. It is a growing has a worldwide market and is contributing in earning foreign exchange for the country and the footballs produce by this industry. Realizing the importance of this industry government has provided a separate complex in Mohakampur (Meerut) Though this industry flourishing sturdily in this area, yet it is felt that there is a large scope for the improvement in marketing system of this industry which will result in the form of lowering its marketing cost at different levels besides it is also felt that the marketing margins should be met reasonable and acceptable so that it would be feasible for both the parties the consumer and marketing functionary. Keeping in view the above mentioned facts the topic entitled “Analytical study of marketing of sports goods- A study of district Meerut with special reference to football Manufacturer & Traders”...