MK351DL – Principles of Marketing
A Report on the Product/Services/Promotional Strategies
Offered by the Chrysler Company
On June 6, 1925 the Chrysler Corporation was founded by Walter P. Chrysler the company did well in sales and was moved to second place in U.S sales all the way up to the 1950’s. Although Chrysler had many vehicles that appealed to many customers it wasn’t until the introduction of the mini-van that sent sales flying north. The Chrysler Mini-Van I believe is one of Chrysler main products that the company pushes on the modern American family. Everyone that has a family needs a reliable vehicle that has space for family and space for travel. Even Grandparents buy Mini-Vans because they become the babysitters and need a reliable vehicle to bus the kids around town. I believe that Chrysler gets it’s most sales from the Chrysler Mini-Vans because I believe that, that is their strongest promotional strategy towards customers.
Strategy’s that Vehicle Corporations always have are price incentives, they give what’s called money back on the sale of the vehicle, which really is just discount on a price that they have set on the vehicle. Then at different times within the year they offer other discounts, one in particular is the Employee Pricing. This is believed to be the price that an Employee of the Corporation would pay if they were to buy a vehicle. I personally believe that it’s all just on what you walk away with, I don’t believe in discounts when you buy a car. You can believe that a dealer just gave you a $5,000 dollar discount, when maybe you didn’t know that he just marked up the price on the New Vehicle $5,000 dollars because the real value of the New Vehicle is not in the Blue Book yet. So I believe that it’s just like I said before, it’s on what you walk away with.
Chrysler recently announced a new vice president and chief marketing officer (CMO), Deborah Wahl Meyer, replacing George Murphy who had...