TOPIC OF RESEARCH
“Why Mobilink GSM is still the market leader in terms of growth as well as having the largest customer subscriber base. To what extent factors like innovative thinking, focused training programs, competitiveness and customer satisfaction are responsible for good management practices of Mobilink?”
Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in, Pakistan - a base of over 24 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers.
Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid (JAZZ) solutions to our customers. Compared to our competitors, both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry.
Mobilink provides the most extensive network coverage footprint across Pakistan through an integrated technology infrastructure in more than 5,000 cities, towns, villages, and countless remote destinations, including International Roaming in 110 countries through 300 partner operators.
The company directly employs over 4,000 people and has the largest distribution network with 200,000 outlets across Pakistan. Mobilink corporate social responsibility program contributes significantly in key areas of health, education, social uplift and cultural development causes in Pakistan and the company is the official cellular service of the Pakistan Cricket Board. Mobilink is the only corporate in Pakistan to issue a 'high-yield' bond worth US$ 250 million in the International Market and has portrayed a positive image of the country as a secure destination for business activity.
Orascom Telecom Holding S.A.E. ("Orascom Telecom") or ("OTH") was established in 1998 and has grown to become a major player in the telecommunication market in the world. OTH is considered among the largest and most diversified network operator in the Middle East, Africa and Pakistan. It is a leading mobile telecommunications company operating in seven emerging markets in the Middle East, Africa and South Asia. Orascom Telecom has positioned itself as a leader in the region for its diverse GSM operations, with various GSM support and Internet operations. One of Orascom Telecom's main strategies is to create its own non-GSM subsidiaries to act as a support for its regional GSM operations. OTH has achieved this by dedicating financial, technical, and management resources for its subsidiaries. This includes network support and installation of GSM operations, equipment procurement, handset procurement and distribution companies, value Added Services, and Internet operations. As the communication sector in Egypt began to be privatized Orascom continued to add more service companies to its portfolio and was a participant in a joint venture that was awarded Egypt’s first license for VSAT technologies, and a lead member of a consortium formed to create Egypt’s first private payphone network by 1997.
Orascom Telecom operation in Pakistan, Mobilink, started in 1994 and until early 2001, Orascom Telecom Holding SAE took over management control of the company and through dynamic market practices and aggressive investment Mobilink now services over 20 million subscribers across Pakistan.
In the mid 2005, Orascom Telecom CEO Naugib Saw iris’s Weather Investment bought Italian Telecom player Wind in the largest leveraged but out (LOB) in European history. The complex deal, which closed in late May 2005, exceeds
figures of 17...
Please join StudyMode to read the full document