A Report on Dewan Farooqi Motors Limited

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  • Topic: Hyundai Motor Company, Hyundai Kia Automotive Group, Kia Motors
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  • Published : October 21, 2011
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DEWAN

AMBITIOUS
Dewan Farooque Motors Limited
Business Report

Submitted By:
Muhammad Adeel Shaikh
Subject: Introduction to Business
Topic of Report: DFML Business Report
Submitted to: Prof. Mazhar Ali
Submitted on: 20th April 2010
Business Profile:
Business Name: Dewan Farooque Motors Limited
Location: Hyundai New Town Motors, University Road,
Karachi-74800, Tel# 021-4949898.

Table of Contacts
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S.No Contents Page No. 01. Executive Summary …………………………05 02. Introduction …………………………06 03. History of DFML ………………………....07 04. DFML ...……………………….08 05. DFML Philosophy ….………….…………..09 06. Mission Statement ...…………………….....10 07. Human Resource ………………………....10 08. Location & Facilities ………………………....11 * Production Capacity ……………………11 * Product Range ……………………12 * State of the art factory ……………………13 * Body Shop ………………....…13 * Robotic Paint Shop ……………………14 * Total Customer Care ……………………14 * Hi-Scan Pro ……………………14 09. Channel of Distribution …………………………15 10. Product Promotion …………………………16 11. Strengths …………………………17 12. Weaknesses …………………………18 13. Threats ………………….………19 14. Recommendation …………………………20

Executive Summary
In Pakistan Toyota, Suzuki, Honda, Nissan, and Dewan Farooque Motors (DFML) are the main key player in automobile industry. In starting Toyota, Suzuki and Honda are the main players now DFML also capture a great part of market share in automobile industry of Pakistan. DFML is producing the products of two famous Korean companies KIA MOTORS and HYUNDAI MOTORS. DFML is a joint venture between the Dewan Mushtaq group of Pakistan Hyundai motors limited Korea and Kia motors Korea. DFML was incorporated on December 17, 1998. It is situated at Dewan city Sajawal 152 km away from Karachi. Its annual capacity is 20,000 units per year, expendable to 40,000 units per year. The political and legal forces, poor law and order situation, especially in Karachi not only affect the country and that is also not good for working environment for the organization. DFML goal is to become the largest automobile industry in Pakistan and serve their customers to give them complete satisfaction.

Introduction

This report is about the Dewan Farooque Motors Limited business (DFML). That how they enter into this automobile industry in Pakistan and how they become one of the main key players in automobile industry. What are the future plans focuses by the organization, how they manage their work, what facilities they are providing to their customers. Basically this report is about how DFML is running their whole business.

History of DFML

In 1968, the Dewan Family, under the leadership of Dewan Mohammad Umer Farooque with the supported by his younger brother, Dewan Salman Farooque, decided to enter the industrial arena. In 1970 they start their first industry named Dewan Textile Mills Limited. The Group further invested in many other businesses and start increasing their group very fast. Some of the main Dewan group industries...
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