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A Reflective Report On a Small Business Regarding Intrapreneurship And Enterprise

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A Reflective Report On a Small Business Regarding Intrapreneurship And Enterprise
A Reflective Report On a Small Business Regarding Intrapreneurship And Enterprise

Module Code: 7BSP1090
Course: Intrapreneurship and Enterprise
1 Tutor: Peter Fraser and Marianna Dorking

Student Name: XU ZHANGYONG
Student Number: 13030219
Words: 2900
January 5th 2014

Bibliography
Introduction 3
Reflection of Mission statement 3
Reflection of Objectives 4
Reflection of Products 4
Reflection of Target Market 4
Reflection of 4P’s of marketing 5
Product 5
Price 6
Promotion 6
Place 6
Reflection of SWOT Analysis 7
Strength 7
Weakness 7
Opportunity 8
Threat 8
Reflection of Management and People 9
Reflection of Design and Development 9
Reflection of Operations 10
Reflection of Finance 10
Reflection of Risk Assessment 10
Reflection of weaknesses 11
Conclusion 12
References 14
Appendix 16

Introduction

This module is named intrapreneurship and enterprise which is to understand a range of issues found in entrepreneurship, intrapreneurship and enterprise development (Bridge, Simon, & O 'Neill, 2013). A activity called ‘entrepreneurial project’ that I have to plan and execute with my group members was requested to complete.

This project is our choice but our purpose will be to devise something can be related to core theory from this module, and the we should spend a minimum of eight hours to deliver this project. We did this project though several steps. First step is to understand the mission statement and objectives of this project, and then discuss and decide the product or service with my group. Secondly, we discuss, analyse and survey the product’s market, competitors, marketing and sales. In addition, we decide the management, everyone’s task, design and development, operations, financial forecasts, financial requirements and risks assessment. Finally, we sold our product on campus.

The aims of this report is to reflect my experience in planning, organising and running my event and what I learnt along the way.

Reflection of Mission statement

This



References: Bridge, Simon, & O 'Neill, K., (2013), Understanding Enterprise: Entrepreneurship and small business (4 ed.): Palgrave Macmillan Bryman, A Consador, K., (2012), Product Design & Development Jobs. Available at : http://www.ehow.com/about_5472149_product-design-development-jobs.html Constantinides, E, Codjia, M., (2014), Importance of Financial Risk. Available at : http://www.ehow.com/about_6687299_importance-financial-risk.html Crist, D., (2014), How to Use Operations Management Tools in Business Germain, R., (1990), How a customer mission statement affects company performance. Industrial Marketing Management. Volume 19, Issue 1, February 1990, Pages 47–54. Garcia, M., (2009), What Is a Sales Budget? Available at: http://www.ehow.com/about_4699902_what-sales-budget.html Hartman, D., (2013), Definition of a Geographic Target Market Hill, T. , & Westbrook, R., (1997), SWOT Analysis: It’s Time for a Product Recall. Long Range Planning, 30, No. 1, 46-52. Handlin, A., (2013), Definition of a Geographic Target Market. Available at : http://www.ehow.com/info_8402983_definition-geographic-target-market.html Miller, J Nwankwo, S. & Gbadamosi, A., (2011), Entrepreneurship Marketing: Principles and Practice of SME Marketing. London: Routledge. Pirraglia, W., (2011), The Importance of Setting Business Objectives. Available at : http://www.ehow.com/info_7901124_importance-setting-business-objectives.html Richter, A Robert, G., (2004), strategies development and SWOT analysis at the University of Warwick. European Journal of Operational Research 152 (2004): p631-640. Shinno, H., et al (2006), Qualitative SWOT analysis on the global competiveness of machine tool industry. Journal of Engineering Design. Vol 17, No.3, June 2006, pp251-258. Stokes, D. and Wilson, N., (2010), Small Business Management & Entrepreneurship. London, Thomson Learning.

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