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A Reaction Paper to the Article "Versioning: a Smart Way to Sell ...

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A Reaction Paper to the Article "Versioning: a Smart Way to Sell Information" by Carl Shapiro and Hal Varian

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  • May 29, 2011
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“Information Technology is changing the way companies operate.” Porter, et al. discussed the value of information and how its acquisition, processing, and transmission brought different dimensions of pricing and cost reduction for buyers and sellers around the world. Because information is valuable, diversity in strategies were employed to outperform one business from another. Incorporating IT is not just one way but the best stratagem, so far.

IT integration offers wider possibilities on how to facilitate information extensively. Much more opportunities arrived when the web, the greatest source for data transfer and possession began its service through internet. The use of internet has transformed the way information is to be manipulated, acquired, and transferred easily from one user to the next. This concept of transfer became the foundation of businesses to invest more on IT aiming on earning using information shift through the so-called versioning.

Versioning is supposed to mean as an upgrade, or a reproduction of an improved copy of product/s. Like books, version or more known as edition defines how valuable a book is judging from reprints it has gone through and the copies sold out from every reprint; and normally the cost of the first edition varies from the value to the strength of requested copies demanded by the public. Digital information versioning however, does not confine to an upgrade only. Because internet has provided several sources of acquiring information, capitalists reengineered the idea of versioning by looking at digital information as valuable goods to sell electronically. The business logic of selling also would not just conform to traditional and manual sides, but also begun pursuing global scale to outrun competitors. This is where strategy comes in.

To strategically sell information goods, you need to determine its economic valuable first. According to Shapiro, et al., there is a distinctive cost...