A Proposal on How to Make Irkutsk City More Attractive as a Touristic City

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A PROPOSAL ON HOW TO MAKE IRKUTSK CITY MORE ATTRACTIVE AS A TOURISTIC CITY

A Proposal Submitted to
The Irkutsk department of tourism

March 30, 2012

Prepared by
Tatiana Peskova
Snezhana Polozova
Maria Selezneva

TABLE OF CONTENT

TABLE OF CONTENT2
EXECUTIVE SUMMARY3
INTRODUCTION4
THE PROBLEM4
THE BACKGROUND5
PROPOSED SOLUTION6
RECOMMENDED COURSE OF ACTIONS7
REFERENCE LIST9

EXECUTIVE SUMMARY
This paper entitled “A PROPOSAL ON HOW TO MAKE IRKUTSK CITY MORE ATTRACTIVE AS A TOURISTIC CITY” is made by three students of Baikal International Business School, Tatiana Peskova, Snezhana Polozova and Maria Selezneva. It examines the problem of the poorly developed system of acceptance and supporting Russian and foreign tourists in Irkutsk; presents research and recommended course of actions on how to solve this problem. This proposal is made to the Irkutsk department of tourism to grant permission on working on one of the projects that can help to develop tourism in Irkutsk. The actuality of this paper is confirmed by the fact that during the last six years the touristic flow has increased in 2.5 times. The government of Irkutsk region has conducted several actions to improve the touristic service, however, that is still cannot be considered to be at international level, and does not provide the complex solution for this issue. In the connection with all written above, we proposed in this paper proposed two alternative solutions: an audio guide and a bicycle tour. The need of such proposal we justified in this paper by the research and analysis conducted.

INTRODUCTION
Irkutsk is the main city of Irkutsk region and East Siberia. The city lies on both banks of the Angara River and just 68 kilometers from Lake Baikal. More and more tourists are coming to Irkutsk each year. Irkutsk attracts travelers from all over the world: Chinese, German, French, Japanese, and so on. (General information about Irkutsk – Irkutsk as touristic city. Anonymous, 2011). Old wooden houses, stone architectural masterpieces, and the former home of merchants and stores make Irkutsk unique Russian city. In 1970 Irkutsk was included in the list of protected Russian cities for its old buildings, and in 1997 the World Monuments Fund included Irkutsk in the list of the hundred cities that have the priority of restoring their historical centers (Numerous Irkutsk old buildings. Anonymous, 2011). For the last several years a lot of projects have been implemented to make Irkutsk a better tourist destination. However, there is still plenty of room for new ideas. Therefore, three students of Baikal International Business School, Tatiana Peskova, Snezhana Polozova and Maria Selezneva, made a proposal to the Irkutsk department of tourism to grant permission on working on one of the projects that can help to develop tourism in Irkutsk. So, the purpose of this report is to come up with some ideas of new projects that will help Irkutsk to become more convenient for tourists. During the preparation of the report, external and internal information were analyzed. In addition, brainstorming session was held to find solutions to the problem identified. THE PROBLEM

Today a lot of international tourists as well as tourists from all over the Russia are coming to Irkutsk. One of the biggest problems for international tourists is language. They have to find a tourist group with guide to travel around the city. For them it is not only the problem to move from one place to another, but also the problem to learn some information about sights. Another problem that is crucial for both international and Russian travelers is to find the way of transportation that will be convenient for traveling. Travelling on foot is too slow and exhausting, but at the same time it allows getting close to the sights. Travelling by bus is faster than on foot, but it does not allow seeing everything. Thus, it is a problem to find the way of transportation...
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