A Project Report on Study of the Axis Bank Its Financial Services and Consumer Perception of Its Services.

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A PROJECT REPORT ON STUDY OF THE

AXIS BANK
ITS FINANCIAL SERVICES
AND CONSUMER PERCEPTION OF ITS SERVICES.

Submitted in Partial Fulfillment of the
Requirements for the degree of

Master of Business Administration
In Pondicherry University

Session- 2009-2011

Submitted by : - Farhan Khalid
Enrolment no. : - 2209370009
MBA :- Finance

DIRECTORATE OF DISTANCE EDUCATION
PONDICHERRY UNIVERSITY
PONDICHERRY- 605 014

2011

CERTIFICATE OF THE GUIDE

This is to certify that the Project Work Titled “AXIS BANK- ITS FINANCIAL SERVICES AND CONSUMER PERCEPTION OF ITS SERVICES” is a bonafide work of Mr. Farhan Khalid, Enrolment No.: 2209370009 Carried out in partial fulfillment for the award of degree of MBA (Finance) of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma or associateship of any other University / Institution.

Signature of the Guide

Place:
Date:

Student’s Declaration

I, Mr. Farhan Khalid hereby declare that the Project Work Titled “AXIS BANK- ITS FINANCIAL SERVICES AND CONSUMER PERCEPTION OF ITS SERVICES” is the original work done by me and submitted to the Pondicherry University in partial fulfillment of requirements for the award of Master of Business Administration in (Finance) is a record of original work done by me under the supervision of Mr.……………………….…………………. of ………………………………………………

Enrolment No.: 2209370009

Date: 03-05-2011

Signature of the Student

CONTENTS

CHAPTER I

CORE BANKING SOLUTION (CBS)
REAL TIME GROSS SETTLEMENT SYSTEM
ATM & DEBIT CARDS
INTERNET BANKING SERVICES
CHEQUE TRUNCATION
EASYACCESS SAVINGS ACCOUNT
PRIME SAVINGS ACCOUNT
SALARY SAVINGS ACCOUNT
POWER SALUTE: A SALUTE TO THE DEFENCE FORCES
AZAADI
SENIOR PRIVILEGE SAVINGS ACCOUNT
FOR THE WOMAN OF TODAY – SMART PRIVILEGE SAVINGS ACCOUNT A COMPLETE BANKING SOLUTION FOR TRUSTS, ASSOCIATIONS, SOCIETIES, GOVERNMENT BODIES, SECTION 25 COMPANIES AND NGOS PENSION SAVINGS BANK ACCOUNT FIXED DEPOSITS

RECURRING DEPOSITS
ENCASH 24
TAX SAVER FIXED DEPOSIT
POWER HOMES
POWER DRIVE
PERSONAL POWER
STUDY POWER
ASSET POWER
TWO WHEELER LOAN
LOAN AGAINST SECURITY
CONSUMER POWER
AXIS BANK MEAL CARD
AXIS BANK GIFT CARD
LIC CO-BRANDED ANNUITY CARD
DEBT SOLUTION
EQUITY SOLUTIONS
PRIVATE EQUITY, MERGERS & ACQUISITIONS
ADVISORY SERVICES
TRUSTEESHIP SERVICES
DEPOSITORY SERVICES
CAPITAL MARKET FUNDING
E-BROKING
WORKING CAPITAL FINANCE
TERM LOANS
TRADE SERVICES AND TRADE FINANCE
STRUCTURED FINANCE
SUPPLY CHAIN MANAGEMENT
OVERSEAS FINANCING AND TRANSACTIONS
SME STANDARD PRODUCT

CHAPTER II

CUSTOMER SERVICE
FUNCTIONS OF THE BANK
LOAN APPRAISAL AND TERMS/ CONDITIONS
DISBURSEMENT OF LOANS INCLUDING CHANGES IN TERMS AND CONDITIONS POST DISBURSEMENT SUPERVISION
GENERAL RULES
CREDIT FACILITIES
SOURCES OF CREDIT APPRAISALS
CREDIT PROPOSALS- TERMS AND CONDITIONS
GENERAL TERMS AND CONDITIONS
APPRAISAL OF TERM LOAN
TYPES OF ACTIVITIES
LOAN APPRAISAL

CHAPTER III

RESEARCH FINDINGS

GENDER RESPONSE
AGE GROUP RESPONSE
DIFFERENT INCOME LEVEL RESPONSE
RESPONSE OF PRIVATE SECTOR BANKS RANKING WISE
RESPONSE REGARDING NUMBER OF BRANCHES
RESPONSE REGARDING TIMING OF AXIS BANK
RESPONSE REGARDING PERCEPTION OF AXIS BANK
RESPONSE REGARDING PRODUCTS OFFERED BY AXIS BANK

CONCLUSION
RECCOMENDATIONS

PREFACE

PREFACE

Doing a Professional Course viz, M.B.A of two years durations is earmarked primarily for the purpose of acquiring knowledge and preparing one for the real practical life which follows that more theoretical knowledge of management gained from the instructions in the classroom is...
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