A Project Report on Coca Cola and Pepsi

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Project On

“A COMPARITIVE STUDY ON CONSUMER PREFERENCE ON SOFT DRINKS”

Submitted by: Pramod Patel 32 Umesh Pathak 33 Sampath CH 36 Ajit Yadav 46 Rahul Singh 42

Class : S.Y.Bms

Under the guidance of
Priya Mam

ACKNOWLEDGEMENT

A word of thanks…………….

Before we get into the thick of the things we would like to add a few heartful words for the people who gave unending support right from the stage the idea of the research was conceived. We express our deep sense of gratitude & sincere thanks to those who have helped us in developing this research work. It is impossible to put out or classify the assistance; it is the feeling that matters, & not the value.

First of all we would like to express our sincere gratitude to our beloved Priya Mam for giving us an opportunity to do this research & extent his kind co-operation.

Deepest appreciation & thanks go to our respective families for their patience & understanding, friends & classmates for their insights comments throughout the research.

Above all it is the grace & blessings of God Almighty, which made this, Endeavour a success.

-Pramod Patel
-Umesh Pathak
-Sampath CH
-Ajit Yadav
-Rahul Singh

EXECUTIVE SUMMARY

Soft Drinks were common preference among all the individuals, irrespective of their age groups as it had great brand value and great advertisement. Market Research is based on some underlying parameters like: •Changing consumption pattern

Changing income levels
Advertisements
Taste
Status consciousness
Varying lifestyle

The study starts with determining the major players in the soft drinks, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being. Consumer preferences are changing towards healthier food, and thus such a trend will carry on for some time to come. In the soft drinks market of late, most recent new products launched have been focused on the health benefits of the soft drinks, like pomegranate juices, calcium-fortified bottled water and a series of reduced-sugar alternatives, with such features not previously so readily available to or heavily promoted at the target audience.

TABLE OF CONTENTS

SERIAL NO. TITLE PAGE NO.

1) INTRODUCTION
1.1)Industrial profile 01 1.2)Major players in soft drinks segment 04 1.3)Study of growth of soft drink market 08 1.4)Recent issues 09

2) RESEARCH METHODOLOGY
2.1) Purpose of the study 16
2.2) Objectives of the study 16 2.3) Scope of the study 16
2.4) Research Design 17
2.5) Sampling Technique used 18
2.6) Selection of Sample Size 18
2.7) Sources of Data collection 18 2.8) Statistical Tools Used 18

3) DATA ANALYSIS AND FINDINGS 19

4) SUGGESTIONS 40

5) LIMITATION OF THE STUDY...
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