A PROJECT REPORT ON
MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL)
BHAVIK K. SANGHVI
THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES
PRAHLADRAI DALMIA LIONS COLLEGE
COMMERCE & ECONOMICS, MUMBAI - 400 064
TO THE UNIVERSITY OF MUMBAI IN PARTIAL
FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES
I, Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on
Marketing Strategies of Indian Premier League
For the Academic Year 2011-2012.
The information given in this project is true to the best of my knowledge.
Bhavik K. Sanghvi
I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of T.Y.B.M.S. PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS has completed the Project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE for the Academic year 2011-2012.
This information is true to the best of my knowledge.
|Signature of |Signature of Principal | |Project Co-ordinator | |
First of all I would like to take this opportunity to thank the Mumbai University for having projects as a part of the B.M.S. curriculum.
Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude to Prof. Dr. A.M. Bhende for assigning me a project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE, which is an interesting and exhaustive subject.
He has been an inspiration and role model for this topic. His guidance and active support has made it possible to complete the assignment.
I also would like to thank my parents, my sister and my friends who have helped and encouraged me throughout the working of the project.
Last but not the least I would like to thank the Almighty for always helping me.
This project is undertaken to fulfil the project work component of the B.M.S. program in the V Semester. My project guide from P. D. College is Prof. Dr. A.M. Bhende.
This project shows the working style and life of employees at their workplace. It gives an insight into the employer-employee relationships prevalent in companies. It speaks about how a company should keep their employees happy by providing them quality work life.
This project also gives an overview of how a Human Resource Department should function so as to retain the best of the company's human resources for the company's betterment.
What is the Indian Premier League (INDIAN PREMIER LEAGUE (IPL))?
The Indian Premier League, created by the Board of Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council (ICC), is a Twenty20 cricket competition. It is the brainchild of BCCI vice-president Lalit Modi and is modelled along the lines of club football in Europe, which is unlike anything cricket has known in the past. The best players from around the world will not play according to their nationality but as per the market forces.
Big money involved
The sheer big money of the INDIAN PREMIER LEAGUE (IPL) is unprecedented at this level of cricket. The BCCI has already made close to US$ 1.75 billion solely from the sale of TV rights ($908 million), promotion ($108 million) and franchises (approximately $700 million). Players are expected to earn close to US$1 million for a three-year contract. It's an entire cricket economy out there.
Top cricketers involved
There are 77 names in the competition. MS Dhoni, Ricky Ponting, Adam Gilchrist, Shoaib Akhtar, Jayawardene, Jayasuriya, Yuvraj and Hayden are some of the big names.
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