A Personalised Induction Will Always Be More Effective

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“A personalised induction will always be more effective”. Discuss.

1866 words

November 2012

To be able to discuss why a personalised induction will always be more effective, the following essay looks at communication styles, modalities, and delivery styles, finishing with a discussion on the effectiveness of a personalised induction and conclusion of my beliefs.

A personalised induction is a screed that has been specifically created for a client. We are all aware that no two people look the same; this is also true of a person’s mind. No two people will use imagery in the same way. According to Hadley and Staudacher (1996) “by using similar language and reinforcing the induction with certain kinds of images, the client should be able to relate to the induction and feel an affinity for it”. However is this true?

Not many people are aware that communication is made up of several factors. Those of the words we use, the tone and pitch of our voice also known as paralinguistic, and our body language, this includes such things as eye contact, folded arms etc.

Albert Mehrabian (1968) carried out a great deal of research into communication, and identified that there is only a 7% emphasis placed on the words we actually use whilst communicating. Staggeringly 55% is placed on our body language and a further 38% is placed on paralinguistic (tone, pitch etc). This means over 90% of the normal communication tools we use are taken away during hypnosis as generally the client will have their eyes shut. This means that we need to greatly enhance the effectiveness of the words we use.

To be able to enhance the effect of the words we use we need to be able to reflect the language and imagery of the client, to do this we need to identify the client’s modality. Our brain receives information from our senses it represents it internally in a way that can allow us to assess it, whether we need to act on it or store it for future reference. These senses are sight/visual, sound/hearing and touch/feeling, although taste and smell are also senses, they are generally referred to as secondary senses and can be classed within the touch/feeling category. All of our senses are used however each person will have a favourite sense to which they will feel more comfortable with.

These senses have therefore been placed into three categories called modalities. Sight/visual = visual
Hearing /sound = auditory
Touch/feeling = kinaesthetic.

To identify which modality our client is we need to make some observations of that client. The majority of our observations can be conducted during the first consultation. However, we are able to start the observation from the very first phone call.

When a person speaks, the words they use will generally reflect which modality they are. Thinking back to Albert Merhabian, when we consider the language used, we are observing the paralinguistic’s, body language and words. We are looking to identify the modality and then reflect that modality in the words we use whilst inducing the hypnotic state.

An auditory modality “is associated with listening internally to sounds that include music and speech as well as imagining other sounds”. Chrysalis 2010.

People who favour the auditory system will use words and phrases such as “wavelength”, “loud and clear”, “I hear what you are saying”. They demonstrate a lateral eye movement moving the eyes laterally to the left or right to construct a sound or remember a sound. Their voice, tone and breathing are usually melodious and even, their breathing movement will be within the middle of their chest. An auditory person’s physique is often of a medium body type and may tilt their head to one side. Quite often they will be drumming either a pen or leg as if listening to music.

Use of auditory language during induction could include:

“The rain pounding on the roof”, “the lonely dog howling in the yard”, “the computer...
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