3rd December, 2012.
Marxist analysis of the Accra Mall
Marxist describes the power struggle between different social classes in society. Marxism is further explained by certain concepts, such as ideology and hegemony, base and superstructure and reification. Ideology is a set of ideas or viewpoints that one social class has of another which influences the way they behave towards each other while hegemony refers to the way people act based on the ideas or ideologies that they hold and act out regarding other classes. Base and superstructure refers to the system whereby the working class, which represents the majority of the people, is ruled by the few, the owners of the sources of production. Marxism in essence can be seen in all walks of life and in various parts of our society. The Accra mall in Greater Accra is one such place. The Accra Mall is more than just an avenue to shop. The Accra Mall is the place to see and be seen. It is strategically located at the very tip of the Spintex Road, at the Tetteh Quashie Roundabout, in close proximity to a number of hotels, high end residential apartments and corporate buildings. In essence the mall caters to a certain class of people; the affluent in the Ghanaian society. It contains about twenty or so shops with mostly overpriced goods. There is a food court located right in the middle of the shopping mall with a playground for children. The mall’s general ambience, of money, expensive food, high end clothing and a large parking lot, usually overcrowded with flashy and expensive cars gives one a good idea of what to expect in the mall. The air of spending is further heightened by the presence of the numerous automated teller machines (ATM) placed at one part the mall. The neighborhood and the mall in general gives a clear cut distinction of who they serve and who serves them- it caters for the rich and wealthy that are served by the working class or the poor.
The large parking lot mentioned earlier, constantly has a...
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