A Marketing Professionals Definition of Marketing

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." The official academic definition from The Chartered Institute of Marketing (CIM). This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.
Watch the videos below to find out more about marketing.
Marketing value
An understanding of what customers need and value, is central to marketing.
Learning your customers' needs and how you can add value through marketing activities paves the way for a successful business in the long term. Watch the video below to find out how other marketing professionals define marketing and what it involves.
WORKING IN MARKETING
Working in marketing is about being at the heart of business success
Some marketing jobs primarily involve research skills or data analysis, others demand creativity and inter-personal skills, and many require a mix of logical thinking, drive, tenacity and excellent communication skills. What other profession can combine creativity, strategic thinking and being at the heart of the business decision making process?
Marketing - a popular choice
Marketing’s popularity as a career choice is down to a number of factors. You don't have to have studied marketing to get into it. Students from various educational backgrounds can get into marketing, like generic business degrees, arts and humanities, creative design, journalism, etc. Marketing is very social and more importantly it offers excellent career prospects! Working "in house"
Many large firms have an internal marketing department. In medium to large sized companies, the marketing director may be a board member, influencing corporate decisions and business strategies. In most cases, the marketing director will head up a team of marketing managers, executives