A Low Involvement Hierarchy Model
A low involvement hierarchy model is consumer will first be aware of the specific brand or product. After that, they may purchase the product because of recognition of that product for the repetition of exposure to the advertisements and then develop a feeling or attitude towards it after consuming. In this case, consumers may learn there is a new burger approached in McDonald’s because of the repeated advertising exposure. After they have learnt about the new burger, they may try it and develop a feeling about it, that is delicious or not. Consumers always act differently when purchasing high involvement product and low involvement product. Consumers will spend more time on researching and comparing different products’ details. On the other hand, most consumers make decisions of product choosing when they are in the store. Moreover, there is a higher chance that a consumer will choose a brand that is more familiar to them. It is because consumers sometimes...
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