1.1 Theoretical Background of the Topic
1.2 Literature Review
1.3 Company Profile
1.4 Objectives of Study
1.5 Scope of the Study
II Research Methodology
2.1 Sources of Data
2.2 Sampling Design
2.3 Collection Methods
2.4 Limitations of the Study
III. Data Analysis and Interpretations
IV. Results and Findings
V. Suggestions and Recommendations
VII. Annexure (Questionnaire, Annual Reports, Tables, Glossary of new terms etc.)
Taxus Meditech deals with Sales and Marketing Support, Distribution & Logistic Support to the Global Healthcare Companies. As the part of the business it is dealing with the biomedical equipment called ACEPTAZONE - ULTIMA (Mobile Room Asceptisizer) . ASCEPTOZONE can be used at a place where different kind of infections is present. The Unit can be used in Hotel Rooms, Hospitals, Nursing Homes, Food Processing and Packing Areas, Beverages & Mineral Water filling area or at a place where Sterilization is needed. In view of the above Ozone Unit provides environmental sterilization, Deodorization of air in the clean areas.
The program was executed by hiring management trainees in Delhi . According to this activity the equipment has to be promoted in various hospitals of respective locations assigned to each of them. It also includes the lead generation for this equipment as a part of selling process.
The project was done in few hospitals of Delhi by personally meeting the doctors and explaining them about the product. As the product is a new one an extensive promotional activity is carried on with various doctors of different different departments in the hospitals. The data regarding the factors that helps in creating brand, product awareness and brand image is also collected to determine the perception of the doctors on the equipment. As the data shows only 60% of the doctors are interested in the product and 40% are not interested. These leads helps the organization to identify their actual and potential customers.
1.1 THEORITICAL BACKGROUND OF THE TOPIC:
HEALTH CARE INDUSTRY
In India healthcare is delivered through both the public sector and private sector. The public healthcare system consists of healthcare facilities run by central and state government which provide services free of cost or at a subsidized rates to low income group in rural and urban areas. With the Indian economy enjoying a steady growth, the industry is heading towards growth phase. The introduction of product patents in India is expected to boost the industry by encouraging multinational companies to launch specialized life-saving drugs. Attracted by the advantages such as lower costs of production and skilled workforce that India offers, these companies are looking to set up research and development as well as production centers there. Initially the government imposed high custom duty on imported medical equipment making it difficult for private entrepreneurs to set up hospitals. But in post liberalization the duties have come down and some life saving medicines and equipments can be imported duty free. The striking feature about the Indian Healthcare sector is that it has the potential to grow at a much faster rate in the foreseeable future. The rate of growth of the health care industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health care sector for bringing about improvement.
SECTOR STRUCTURE/MARKET SIZE
Healthcare, which is a US$ 35 billion industry in India, is expected to reach over US$ 75 billion by 2012 and US$ 150 billion by 2017, according to Technopak Advisors in their report – ‘India Healthcare Trends 2008’. The sector offers immense potential to healthcare...