A Global Overview of a Fast Relief Market

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A
Project Report
On

A Global Overview
Of
A FAST RELIEF Market

Submitted in Partial fulfillment for the requirement of the Degree of Master of Business Administration (International Business)
from
SUS College of engineering and technology,Tangori, Mohali..

Under the Guidance of: Submitted to:

Mr. SUNIL
Mr. ANIL Mr. PANKAJ SIR

Submitted By:
NANCY GOYAL
MBA

Acknowledgement

I am very much thankful to Mr. Karun Narang (MD, Eastern Medikit Ltd.) and Mr. D. Tyagi (AGM, Eastern Medikit Ltd) who allowed me to undergo summer training in their esteemed organization.

This report deserves the special mention of few names, Mr. SUNIL PALand Mr. ANIL KUMAR SINGH , who guided me all the way and helped me at each of the stage. They helped me to gain knowledge about the various aspects of their organization. They shared their professional experiences, which will be very much useful for me in the long run.

I would like to give a bunch of thanks to Mr. Bhupendra Singh, Mr. Krishna Sharma, Mr. V. P. Joshi, Mr. Jagmohan Roy, Mr. Pankaj Pandey, Mr. Amit Sharma, Mr. Guru Prasad, Mr. Pradeep Dua, Mr. Kunjal Patel, Mr. Ajay Sharma, Miss Piyali Chakraborty and Mr. Ankkur who helped me to improve my research work.

I can not forget to thank all those people who directly or indirectly cooperated me during my training period.

NANCY GOYAL
SUS C.E.T TANGORI
MOHALI..

INDEX

* Introduction What is Fast Relief Medikit’s fast relief Details Competitors and Their Profile * SWOT Analysis

* PEST Analysis
* Competitive analysis
* Marketing mix
* Strategies
* Costs
* Media costs

Eastern Medikit Ltd

Medikit is the India’s largest medical device export company Medikit has 5 manufacturing facilities in and around Gurgaon, covering 125,000 sq. ft with 25,000 sq. ft as class 10,000 and class 1,00,000 clean rooms. Our organizational strengths are rooted within Medikit's unique flexibility to evolve and improve products and processes by deployment of globally competent manufacturing practices. With ongoing in-house development of proprietary equipment and manufacturing techniques, our research and development activities along with our exclusive design and development centre ensure that Medikit is customer-driven and stays ahead, always.

FAST RELIEF
Definition
“Fast relief” is a pain reliever product of medikit ltd. It is a extra strong pain reliever product. The main competitors of this is MOOV and HIMANI FAST RELIEF..The new launched product fast relief has a unique and ayurvedic composition elements..like

Oil of wintergreen 15.0%
Pudina ka phool 5%
Tarpin tel 3% Nilgiri tel 2% Base (bees wax) q.s. All these ingredients provides ‘sootthing warmth’ to relieve pain instantly..which is the requirement.

Purpose
The purpose of this product is basically to give relief instantly from the backache pain.It works with its special ingredients to give relief from the backache.Its main purpose is to give warmth and soothing feeling at the pain area and to give quick relief. It works like a miracle at the pain..

Company’s Product Details

MedifinTM|
   |  FAST RELIEF from MEDIKIT |...
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